What does “Scale Your Business” mean?
It means that you can take on an increased workload with overworking, overstretching, and burnout. Scaling is the ability to handle an increased workload, customers or users and then deliver what you promised.
What usually happens is that you start out, you start taking on clients and you grow. Eventually, you reach capacity. Then, you have to figure out how you can take on more clients and/or make more money from the same clients when you don’t have any more hours in the day to work, So, how do you do that? Here are 5 ways to scale your business.
1. Create higher-end offers. You can make a lot more money with higher-end offers and there is no limit to how much you can charge if you believe that you have something with enough value to offer that your clients want. So, you have to learn how to offer more value to your clients and make value-packed offers. You also have to believe that you are worth it. And you have to have enough expertise to deliver at each level. Once you believe in yourself, know how to create offers, and have the knowledge to do it, decide what lifestyle you want. Then, create your offers to fit your lifestyle. I have seen offers for $30,000, $60,000, $100,000 and even $1 million dollars.
2. Grow your email list. It takes the same amount of effort to send an email to 100 or 1,000 or 5,000 people as it does to send it to thousands or hundreds of thousands or millions of people. And a bigger email list means not only more clients, but a lot more book buyers!
The problem is most authorpreneurs undervalue the potential of an email list. And there are plenty of marketers out there who want to sell you something by trying to get you to believe that emails lists are dead. Don’t believe it!
3. Look for ideal long-term clients not transactional one. I was recently working with a client team who wanted me to market their book. When I asked them who paid the big bucks it wasn’t the people who would buy that book, it was a subset on a more niched topic. So, I told them to focus on the long-term clients and write another book. You want long-term clients because it costs less to market to them than to short-term transactional clients. With transactional clients, you constantly need new ones, so it takes more of your resources to get them. It also costs more to sell to a new client that a returning one.
4. Automate your systems. When you automate your systems, it allows you to free up your time to work with your clients, which allows you to take on more clients without working more hours. I suggest using Click Funnels http://ellenlikes.com/clickfunnelsfree. They offer a 14-day free trial (I am a Click Funnel user and f you sign up for either one send me an email at ellen@booksopendoors.com and I’m happy to hop on a call and help you get started.)
5. Delegate. Figure out what can be done without you doing it and get it off your plate. That gives you more time to do the tasks only you can do plus it allows you to spend more of your time doing what you enjoy which will give you more energy, enthusiasm, and more joy, which also helps attract more clients!
Ellen Violette helps busy creative visionaries, leaders, speakers, and authors, write, publish, launch to #1 bestseller, and market their book to get more clients, make more money, make a bigger impact, and leave a legacy. To learn more or work with Ellen go to www.booksopendoors.com
She is an award-winning book and business coach, podcast host, CEO of Create a Splash Marketing & Grammy-nominated songwriter.
