Books Open Doors Insights #25: 7 Tips to Making Your Book a Bestseller (without prior marketing or research)

February 23, 2022

Ellen Violette shares key building blocks for any author who aspires to reach #1 without any marketing or marketing research prior to writing their book.  A multi-bestselling author herself, Ellen shares 7 tips based on her own experience as well as on years of helping her clients create their own success stories.

Resources mentions

Be sure to check out if you are marketing offline or selling bundles of books and want to increase sales!
They have been handling order fulfillment for authors, speakers, online bookstore, coaches and more 25+ years. (Be sure to let them know you came from the Books Open Doors Podcast).

Publisher Rocket Keyword Research Tool

Rockstar Author’s Toolkit

For more help, you can book a call with Ellen at:
(Choose the Bestseller Breakthrough Consultation)

Key Quotes:

“Making your book a bestseller is a crapshoot unless you set it up properly.”

“For keywords, you’ve got to get inside your buyers’ heads. You’ve got to meet them where they are.”

“When you do a book launch or promotion you want to discount your book. You need urgency to get people to buy now … without urgency, you don’t make the sales.”


If you’re ramping up to launch or promote your project, don’t miss this opportunity to find out about these crucial strategies: keyword optimization, target audience research and various avenues for building buzz.

Ellen not only introduces listeners to her publishing and marketing framework in this episode, she also provides a number of very specific, valuable resources you’ll want to use for you book launch. Whatever the subject matter or means of publishing, putting the right go-to-marketing plan in place will determine how your book fares on the bestseller list.

Please don’t forget to subscribe, share, rate and review this podcast, past episodes of which are available here.

Key Takeaways:
• To get a No. 1 bestseller, you must sell one book more than the No. 1 author at the time that you launch.

• Ellen’s primary focus is non-fiction, although she has worked with fiction, and other genres.

• What authors need to have in place from the outset:
o A great title and subtitle, plus eye-catching book cover.
o Identified keywords and categories.
• Leave room for market testing and adjustments, especially with regard to keywords, categories, Kindle description and in some instances back cover copy.

Seven strategies for maximizing your book’s chances to succeed:

o TIP #1: Do your homework and interview target customers before choosing your top seven search terms. Relevant keywords make a tremendous impact.

o TIP #2: Identify a category that isn’t so competitive so you can surpass whoever is No. 1 at the time of your launch. Ellen;s strategy: Either choose two easy categories (among the possible 10) or couple one competitive category (for the views) with an easier one (likelier possibility of reaching No. 1).

o Tip #3: Organize a “book launch” or a “promotion” to raise your book’s profile and create buzz. KDP tools (Kindle Direct Publishing) can be very helpful.

o Tip #4: Take advantage of (free) announcement websites that create lists that increase reach, drive eyeballs and, as a result, can push books to No. 1.

o Tip #5: Urgency is key. Create a campaign (perhaps a discount or promo offer) that compels your audience to purchase now rather than later.

o Tip #6: Create an event to raise awareness, promote sales and help drive your book to No. 1.

o Tip #7: Brainstorm offline marketing ideas, such as press releases, local media interviews and/or speaking opportunities among neighborhood, professional or online community groups.

About Ellen:
Ellen is a multiple #1 bestselling author, award-winning book and business coach, host of the Books Open Doors Podcast, CEO of Books Open Doors Author Services & Grammy-nominated songwriter. She works with creative professional trainers, coaches, founders, and speakers, who want to write a bestseller and 100% of her private clients are #1 bestselling authors. And once they have their book they will be able to use them to make a bigger impact in the world, open doors to unlimited opportunities, make more money and leave a lasting legacy.

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About the Author

Ellen Violette

Ellen is an 3X award-winning book, including being named one of the Top 20 Book Coaches of 2022 by Coach Foundation. She's also a multiple #1 bestselling author, a 3-time eLit award winner, podcast host, and a Grammy-nominated songwriter. She has been helping entrepreneurs increase their credibility and expert status, become #1 bestselling authors, and make a bigger impact in the world since 2004. Her mission is to make the world a better place one author and one book at a time!



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