Have you written a book where you didn’t do any marketing research before you wrote it and your launch fizzled out?Or, you didn’t have time in your schedule to promote before you published it so you skipped launching?
Or you’ve got a book that’s older and you want to give it a push.
It’s never too late!
o TIP #1: Do your homework and interview target customers before choosing your top seven search terms (keywords and/or keyword phrases). Relevant keywords make a tremendous impact.
o TIP #2: Identify a category that isn’t so competitive so you can surpass whoever is No. 1 at the time of your launch. My strategy: Either choose two easy categories (among the possible 10) or couple one competitive category (for the views) with an easier one (likelier possibility of reaching No. 1). You can always adjust the categories later for a different goal.
o Tip #3: Organize a “book launch” or a “promotion” to raise your book’s profile and create buzz. KDP tools (Kindle Direct Publishing) can be very helpful.
o Tip #4: Take advantage of (free) announcement websites that create lists that increase reach, drive eyeballs and, as a result, can push books to No. 1.
Note: I prefer to start with a free ebook because it creates goodwill and you can make about the same amount of money as with a 99 cent promotion and it will create a larger audience for future offers. Plus, you get 5 days in every 90 days for free promotions that you can break up while you only get one shot with a paid Countdown offer that can run from 1 hour to 7 days. And finally, there are more announcement sites that will list free books than paid ones. So there are a lot of advantages for using the free one.
o Tip #5: Urgency is key. Create a campaign that compels your audience to purchase now rather than later. We use both discounts (for the paperback and after the free days on the launch) and extra bonuses to create urgency.
o Tip #6: Create an event to raise awareness, promote sales and help drive your book to No. 1. And be sure to promote it. It’s not enough to just list an event.
o Tip #7: Brainstorm offline marketing ideas, such as press releases, local media interviews and/or speaking opportunities among neighborhood, professional community groups.
To listen to the entire training, go to the Books Open Doors Podcast, Books Open Doors Insights #25 https://booksopendoors.com/podcast/bestseller-after-publishing
Ellen is a multiple #1 bestselling author, award-winning book and business coach, host of the Books Open Doors Podcast, CEO of Books Open Doors Author Services & Grammy-nominated songwriter. She works with creative professional trainers, coaches, founders, and speakers, who want to write a bestseller and 100% of her private clients are #1 bestselling authors. And once they have their book they will be able to use them to make a bigger impact in the world, open doors to unlimited opportunities, make more money and leave a lasting legacy.
