Updating a book can be simple or complex, it depends on the book, how many links there are, how timely the material is, and how long it’s been since you’ve updated it. And it’s easy to forget some of what should be looked at when updating. In this BOD Insights, I’ll share step-by-step what to check for when updating your book so it’s a true update.
Has the time come for you to publish a new edition of your book? Do you have sections to add or testimonials to refresh, technology to introduce or a new program to promote? This episode of Books Open Doors® Insights offers Host Ellen Violette’s Top 10 Elements to Consider when you decide to rebrand or repurpose an earlier effort. She uses as an example her own real-time re-imagination of “Real Easy eBook Workbook, A Step-by-Step Guide to Take Your Book from Idea to Bestseller,” a popular tool that has outgrown its original incarnation. You’ll learn step-by-step about various components to address – things like outdated resources, inconsistent keywords or expanded categories, cover design, calls to action, or Kindle description. If your book update strategy could use an expert pair of eyes, click here to Book a Bestseller Breakthrough Consult with Ellen.
“One of the reasons I need to update my book – and you may need to update yours – is that we rebranded for a different audience.”
“Sometimes, it’s a very simple update that you might want to do because there are some link changes or something simple you want to add.”
“You want to make sure that (your customers) understand what they’re getting. If they have the other version (of your book), then they’ll feel like they don’t really need to get this version. But if you’re clear that you’ve rebranded and there’s a lot of different stuff in there, then it might compel people who bought the other version to go and buy this one, too.”
“You just always want to be honest with your audience so that they don’t feel angry or duped in some way.”
- By Way of Background: How a mysterious illness led Ellen to the book “Detoxify or Die,” by Sherry A. Rogers, M.D., her journey back to good health and decision to pursue becoming an author and coach, starting with her signature 3-Day Bestseller Program.
- Since launching her coaching practice, Ellen has written nine books and was recently named one of the Top 20 Book Coaches 2022 by the Coaches Foundation. She was also awarded the San Diego 2022 Award for Business Development Services.
- Taking a page from her life in real time, Ellen shares the process she has undertaken to update her book, “Real Easy eBook Workbook, A Step-by-Step Guide to Take Your Book from Idea to Bestseller,” to reflect a rebranding.
- Top 10 Possible Updates to Consider:
- #1: Define your new or evolving target audience.
- #2: Adapt the original cover. (In Ellen’s case, she is removing an eBook computer graphic but preserving the same colors, font, overall look and feel.)
- #3: Consider updating chapter headings to reflect changes in content or to spice up the original messaging.
- #4: Promote or reposition tie-in programs. (In Ellen’s case, she assessed which of her programs – Rapid Book Creation Secrets and 3-Day Bestseller Program – to showcase and reference changes to ensure content consistency throughout.)
- #5: Incorporate new testimonials. (In Ellen’s case, she is augmenting previous.)
- #6: Add, expand on, or update topics and/or section content. (In Ellen’s case, she is adding a module to her 3-Day Bestseller Program that she wants to reflect in an expanded workbook section on the topic of storytelling.)
- #7: Is it time to change your Call to Action? Have you changed your sales process? Do you have a better bonus that requires you to create or update your opt-in page, emails and other marketing components? Update accordingly!
- #8: Assess any software or other technologies featured previously to ensure the company is still in business and still offers the latest and greatest features. (In Ellen’s case, she is moving away from the Wordtracker App in favor of Publisher Rocket’s one-time payment business model and Amazon orientation.)
- #9: Are your additional links and recommended resources all up to date and still gold standard?
- #10: Bring the inside copy page current in terms of publication date and any changes to your title.
- Remember: If your book’s contents change by more than 30%, a new ISBN number is required (for both paperback and hardcover).
- Please join Ellen next time when she and her guest, digital branding expert Adam Bricker, talk about how to boost sales with a virtual book tour.
Ellen is a multiple #1 bestselling author, 3X award-winning book and business coach, including being named one of the Top 20 Book Coaches of 2022 by CoachFoundation, host of The Books Open Doors® Podcast, CEO of Create a Splash/Books Open Doors® Author Services and Grammy-nominated songwriter.
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