In Episode 3, Morgan James Founder, Publishing trailblazer, and author, David Hancock, talked about why he enjoys collaborating with other authors, his favorite ways to promote books, when to use a public relations person or firm and when to avoid them, how to use books and ebooks and the power of a bestseller.

Episode 3

[00:51] Introduction of David Hancock

[2:03] Why do you co-author books instead of authoring by yourself?

[3:27] What’s your favorite promotion?

[4:14] How to make sure readers will buy your book

[4:44] Using Social Media to sell thousands of book

[5:36] Why do traditional media?

[5:51] Two most powerful way to market your books

[6:07] Books vs. eBooks

[6:46] How to make it easy for people to buy your book

[8:15] Should you give Amazon an exclusive?

[9:19] Bestseller campaigns and ranking  

[10:13] Book Scan Data shows buying patterns as you market

[10:46] How many books do you bring with you when you speak?

[12:00] The future of publishing (relationship between publisher and author changing)

[14:33] Book Discoverability-Story of Chicken Soup for the Soul

[17:04] When to start your platform building

[18:03] David’s take on free vs paid launches

[20:32] What makes you a bestseller?

[21:08] Getting Reviews (how to increase your conversion by 30%)

[21:52] The difference between a traditional publisher and Morgan James

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