In Episode 3, Morgan James Founder, Publishing trailblazer, and author, David Hancock, talked about why he enjoys collaborating with other authors, his favorite ways to promote books, when to use a public relations person or firm and when to avoid them, how to use books and ebooks and the power of a bestseller.
[00:51] Introduction of David Hancock
[2:03] Why do you co-author books instead of authoring by yourself?
[3:27] What’s your favorite promotion?
[4:14] How to make sure readers will buy your book
[4:44] Using Social Media to sell thousands of book
[5:36] Why do traditional media?
[5:51] Two most powerful way to market your books
[6:07] Books vs. eBooks
[6:46] How to make it easy for people to buy your book
[8:15] Should you give Amazon an exclusive?
[9:19] Bestseller campaigns and ranking
[10:13] Book Scan Data shows buying patterns as you market
[10:46] How many books do you bring with you when you speak?
[12:00] The future of publishing (relationship between publisher and author changing)
[14:33] Book Discoverability-Story of Chicken Soup for the Soul
[17:04] When to start your platform building
[18:03] David’s take on free vs paid launches
[20:32] What makes you a bestseller?
[21:08] Getting Reviews (how to increase your conversion by 30%)
[21:52] The difference between a traditional publisher and Morgan James
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