Episode 3: Morgan James Publishing’s David Hancock on collaboration, publishing, bestsellers & book formats

November 6, 2018

In Episode 3, Morgan James Founder, Publishing trailblazer, and author, David Hancock, talked about why he enjoys collaborating with other authors, his favorite ways to promote books, when to use a public relations person or firm and when to avoid them, how to use books and ebooks and the power of a bestseller.

Episode 3

[00:51] Introduction of David Hancock

[2:03] Why do you co-author books instead of authoring by yourself?

[3:27] What’s your favorite promotion?

[4:14] How to make sure readers will buy your book

[4:44] Using Social Media to sell thousands of book

[5:36] Why do traditional media?

[5:51] Two most powerful way to market your books

[6:07] Books vs. eBooks

[6:46] How to make it easy for people to buy your book

[8:15] Should you give Amazon an exclusive?

[9:19] Bestseller campaigns and ranking  

[10:13] Book Scan Data shows buying patterns as you market

[10:46] How many books do you bring with you when you speak?

[12:00] The future of publishing (relationship between publisher and author changing)

[14:33] Book Discoverability-Story of Chicken Soup for the Soul

[17:04] When to start your platform building

[18:03] David’s take on free vs paid launches

[20:32] What makes you a bestseller?

[21:08] Getting Reviews (how to increase your conversion by 30%)

[21:52] The difference between a traditional publisher and Morgan James

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About the Author

Ellen Violette

Ellen is an 3X award-winning book, including being named one of the Top 20 Book Coaches of 2022 by Coach Foundation. She's also a multiple #1 bestselling author, a 3-time eLit award winner, podcast host, and a Grammy-nominated songwriter. She has been helping entrepreneurs increase their credibility and expert status, become #1 bestselling authors, and make a bigger impact in the world since 2004. Her mission is to make the world a better place one author and one book at a time!

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