In Episode 4, Sales expert and multiple #1 bestselling author, Eric Lofholm, talks about the power of your mindset and importance of owning your talent and seeing yourself as an author, and how he got 7 books to #1 on Amazon at the same time!,
[00:51] Introduction of Eric Lofholm (Sales Expert & Multiple #1 bestselling author)
[1:52] Eric’s story
[2:58] What is the secret to success?
[3:32] The power of shortcuts
[5:31] How did Eric shift his self image?
[7:12] Owning your natural gifts & talents
[8:16] When do you stop refining and publish?
[9:57] What a book does to your thinking
[13:41] Who am I to write & publish a book? (Self-image revisited)
[14:20] How Eric inspired me to create my eBook Launch Secrets Program
[15:22] How Eric got 7 books to #1 bestseller status at the same time
[18:31] How Eric marketed his launch
[20:03] How getting to #1 bestseller works
[24:11] When to publish your paperback (Works in KDP too.)
[25:46] Marketing for your launch outside of Amazon
[26:53] How to get more people to buy your book from a free launch
[27:25] LinkedIn Marketing (What to do when prospects think the book is still free but the promotion is over)
[28:10] How to get to #1 when there is a juggernaut book in your niche
[30:53] Why write multiple books
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