| Alex Branning is a click funnels and digital marketing expert who’s been working with authors and influencers for the past four years. But before that, he was working with corporations like Chrysler, Croc and Billabong, an apparel company with over 60 different brands. On my latest podcast, Alex and I talked about free + shipping offers and how Alex made about $20,000 with the one he shares on the podcast (and in this excerpt) and how authors can use the power of books and free + shipping offers to grow their audience, increase their revenue and work less while making more. Ellen: There are a lot of free + shipping offers lately, what’s that about and why does everyone seem to be doing them? Alex: The free + shipping offer has really taken off because people are looking for a way to use their book as a leverage point to grow their lists. For the consumer, they feel like they are getting a little bit more value, ora better deal than what is on Amazon. But for the author, the free + shipping actually puts buyers into their list and gives the author an opportunity to upsell (to them). So now, they have more ways to sell more products to the same user, which is really exciting. So, I’ll give you an example of what I did for my free + shipping offer. I have a book all about Pinterest. And when people jumped in, they grabbed the free + shipping offer, they got the book. And then, after they got the book, I gave them the opportunity to add to their order some worksheets that I created to help them implement all the stuff they’re learning in the book. After they got the book and the worksheets-that was on Page 1. On Page 2, I gave them an opportunity to join my “free” group coaching program. Well it’s not free, but they got to try it out for a month-which is a recurring offer. Then after that, I made another offer, where I said I put all this stuff in a course where there are over-the-shoulder demonstrations and how to implement this, there’s more tools, there’s more coaching-call recordings, so I took what I had; I took the book and turned it into a business. And that is really the power of a free + shipping offer. Ellen: There are a lot of people who don’t like free + shipping offers because it’s not really free. What do you say to that? Alex: If you look at my offer, I’m very clear about what you’re getting for free and what you’re not, so I say, “You are getting this book without actually paying for it, because on Amazon, it sells for $14.97 for the same book, and you’re not paying that. You’re just paying for what it costs me to ship it to you and the time that I spend… And I don’t think I’ve ever gotten an email complaining about a free + shipping offer for my book, because I’m very clear…. I’m just giving them the opportunity to get it without paying retail… Ellen: One of the things that I heard Russell say is that “People LOVE free,” which, of course, makes sense. But, just the idea that they’re getting it for free makes people take action so much more than if it weren’t “free”. Even if they were really paying the same amount. It’s so amazing how much bigger it is …. To discover what kind of offers people make, why free + shipping solves the problem of buying ads and getting fleeced, how small your daily ad spend can be, the 3 elements to a great free + shipping offer, and more- get the rest of the interview, including the show notes, on the Books Business Abundance podcast at: www.BooksBusinessAbundance.com/podcast . There are a lot more golden nuggets in the podcast that you won’t want to miss! If you decide to join us for the next One Funnel Away Challenge, you’ll receive a copy of his free+ shipping funnel described above directly into your Click Funnels Free Trial account, plus, access to our private coaching group, and a free funnel content and strategy call with me personally. You can learn more about the challenge on the podcast or, if you’re in a hurry to join, go to: http://ellenlikes.com/ofa Send your receipt to ellen@booksbusinessabundance.com to get access to the bonuses. The challenge starts next Monday, June 17th. BTW: I’ll be taking it again too, so you can see what I’m doing and I help you along! |
| Ellen Violette is an award-winning book and business coach & Grammy-nominated songwriter, who helps entrepreneurs, authors, coaches, consultants, become #1 bestselling authors. Ellen is also a multiple International #1 bestselling author, 3-time eLit award winner, podcast host, regular contributor to Published! Magazine, CEO of Create a Splash and Grammy-nominated songwriter. Her company is a full-service company for book services for authors and entrepreneurs, coaches, consultants, trainers, and speakers. It also delivers done-for-you services. To learn more, go to www.booksbusinessabundance.com |
