If you’re not getting the volume of leads that you want and you’re working long hours maybe it’s time for a different approach. On this podcast, I’m going to share how you can generate leads and make money 24/7 and stop the grind.
If you want to leverage your book and start generating leads and making passive income 24/7, the best way to do it is by creating a book funnel. In this article, I’ll share eight reasons why, if you’re a coach or content creator who wants more leads and more passive sales and wants to scale, you should have a book funnel.
Reason number one: first of all, if you’re going to go through all those different things and you’re burning out and all that, this really is a great way to go because now it frees up your time. When you do interviews, podcasts, live events, whether they’re online or offline, you have to be there, but a funnel, you don’t have to be there, right? You set it up and then it can give you leads 24/7. It can give you money 24/7.
Reason number two: is a book funnel gets the readers to take the next step with you. So you can start to build a long-term relationship with them after they’ve read your book very easily. And part of that is because not only are you building the relationship, but also like the next offer is right there, and they’ve already got their credit card out. And so, that is really cool. I’m going to talk about that more in a minute.
Reason number three: is book funnels start with the free plus shipping offer and customers get a print book, that’s the kind of funnel I’m talking about. And people love to get something for free, right? But a funnel is a win-win because the beauty of a free-plus-shipping offer is that, well, it’s essentially free-they are getting the book for free because the print book would cost them usually about 19 bucks-they’re still paying for something. What they’re paying for is the shipping.
But that means they’ve got to take out their credit card. And what that means is that they’re a buyer. So, you’re eliminating freebie seekers who are never, probably, going to make a purchase from you. And it shows you who your buyers are. So, you and the customer are both benefiting from a free-plus-shipping offer.
Reason number four: is buyers buy. And a book funnel gets buyers to buy because in their mind it’s free. So they’re excited and they’re getting it for free. But they’re also telling you that they’re a buyer, because there are people who will just go from free thing to free thing, to free thing, to free thing and never buy anything. And people who are buyers really do buy. I know because I’m a buyer, and when I want something I’ll buy. So, that’s just how it works.
And if you’ve already got a business and you look at it, you’ll see that you generally have people who don’t make one purchase. You generally have people who buy and then they buy again, and again, and again, if you’re making the right offers.
Reason number five: a book funnel helps you clarify what products you need and in what order. So, let’s say you’re a coach and you have $1,000 product or higher. And you’re going to have potential clients who aren’t ready to invest at that level with you right now.
So, when you do a book funnel, because these are passive, you’re doing advertising with them. And I’m going to tell you why you shouldn’t get freaked out because it’s not going to come out of your pocket. The money is not going to come out of your pocket. But you’ve got to have those lower-price products.
And what happened for me was when I started my bootcamp, my writing bootcamp, I only offered it for a couple hundred bucks and it was very easy for people to get in. But then as I raised the price (and improved the training), I didn’t have any lower-price things to give them. So I had this bootcamp, but I didn’t have anything to lead up to that. It was just the books and the bootcamp, nothing in between.
So, a funnel forces you to create a funnel and it forces you to create the products that go into a funnel. And that’s one of the things that I help my clients with is deciding what are the right things to go into the funnel that are going to take people from your book to where it is you want them to go and making money along the way. So, that’s number five.
Reason number six: a book funnel automatically make sales. Write that down, AUTOMATICALLY. Okay? So, the way a book funnel works is that after your customers indicate they want the book, they’re given another offer and it’s a lot easier to make a sale as long as you offer them the right product. They also, like I said, have their credit card out and buyers buy. So again, it’s just leading to the sales without you having to sell, and who doesn’t want that, right?
You can also sell multiple products in a book funnel. So if somebody goes to your site and all they have to do is opt-in and they get something, and then they’ve got to read it to get to something else, that’s harder to get them to do than in a book funnel where they go on the page and before they even put in their information for the free book-plus shipping, they get offered something else. And I don’t know where you live, but where I live in the U.S. there is this store called, what is it? Bed Bath & Beyond. And they’re all over the place.
And when you go into that store and you get into the line, you bought something, you get in line and you get up to the cash register. They’ve got this huge display of all these little things that we call “tchotchkes”, and tchotchkes are like little extra things. They just cost a few bucks and they make millions and millions of dollars extra at Bed Bath & Beyond at every single one of their stores, because they’ve got this right at the cash register.
So, it’s that same thing. You’ve already got your credit card out. “Oh, this thing’s only a couple bucks. Well, I’m already spending like $200, $300 on the stuff I bought in the store, but what’s another $5.” Right? But all those $5 add up. And so that’s what’s really cool about that.
Reason number seven: you can easily sell multiple products in a book funnel. So again, like I just said, there’s another offer right behind that, right there. But guess what, there’s another offer behind that. You don’t do that just on your website, but it works really well in a book funnel. So while a book funnel are starter funnels, and there are other kinds of funnels as well, you can still sell multiple low- and medium-priced products in one book funnel.
So I’ve seen book funnels where they have up to like four offers that work. So, do the math. If you have a $27, a $37, a $47 and a $97 offer, for instance, you would make up to $208 a sale. And with a 5% conversion rate (actually 4%), you would likely make $416 for every 100 people who go through your funnel.
And that’s going to give you anywhere from an extra $1,600 a month on the low end, like saying, if you only need one Yeah, with a 5% conversion rate every week, right? you’d make $1,600, but you can make $12,000 a month or more. It just depends on the actual funnel, and how well it’s working.
Reason number eight: a book funnel is self-liquidating. Okay? And I mentioned this before, which is the advertising doesn’t come out of your pocket. So what a self-liquidating offer means is that it pays for itself, and that is the magic behind a book funnel, because what most entrepreneurs do is they hire a high-priced ad expert and they spend thousands of dollars on ads and they lose their shirt. And this happened to a friend of mine.
And he was devastated. He’d spent over $6,000 and he had nothing to show for it.
Then I saw this other case study where somebody had spent $1000. It’s like, “Why would you do that?” If you’re not making money at $40, it’s time to go back and retool it, what’s it called? split-testing to make sure that it works. And that’s one of the things that I will help you do. And that doesn’t happen when you create a book funnel the right way.
With this model, you take the proceeds from your first offer, which is your free-plus-shipping book, put them into advertising, and then the rest of your offers are pure profit. Then as you make more profit, you up your ad spend. Here’s the deal: those who can afford to spend the most on ads can dominate their market.
So, as far as I’m concerned, it’s the best way by far to purchase advertising, and then generate leads and create cash flow with minimal risk, without working hard. You create it once and you’re done.
To hear the entire podcast, go to https://booksopendoors.com/podcast/leverage-your-book
Want us to build your funnel for you? Let’s chat and see if we’re a good fit and how I can help. www.bookwithellen.com