Episode 52: How to Create a Magazine, Get Sponsorships and Create Consistency in Your Business with Dr. Rob Garcia, Warrior Strategist

July 6, 2020

In this episode, Dr. Rob Garcia shares how to create your own magazine, the secret to getting sponsors for it, even if you don’t have a lot of listeners, how his system works for podcast sponsors too, and how to get it all done. He also shares how to create consistency in your business with his easy-to-follow system for reaching goals quickly and how creatives can stay focused and not get off on tangents.

Resources mentioned

Website: www.yournextlevelofsuccess.com

Free Magazine: shiftlifedesign.com

Books Business Abundance Facebook Group

3 Key Points

Creating a magazine if you’re a writer is a great way to create another income stream.

Bundle offers to get sponsors at any stage of your business.

If you’re creative and tend to be unfocused the way to overcome it is to take frequent breaks and to set up weekly charts that list out what you need to get done, set up tasks that lead to the goal. Then, spend one day strategizing,  5 days executing, and take one day to rest for massive results!


[00:51] Ellen:

Hi everybody. And welcome to Episode 52. Today my guest is Dr. Rob Garcia. Dr. Rob is a former high school and college dropout. He turned his life around and founded Shift Advanced Life Designs Magazine. He’s an eight-time author, and he teaches business owners how to create powerful visibility strategies.

Rob and I met on Facebook, and then I was really excited by what he’s doing, and I know that you’re going to get a lot of value out of this. So, welcome to the call Rob.

[01:21] Rob: Hey, thanks so much, Ellen. Super excited to be here.

[01:23] Ellen: Well, why don’t we start by telling people a little bit about your story?

[01:28] Rob: Well, I grew up in a small logging town in Northern California and a lot of drug use, alcoholism, a lot of unpleasant family stuff. And, on top of that, I had a learning disability, and so I ended up failing out of high school, and then I  failed out of two colleges. This would lead to a lot of struggle. And by nineteen, I was sleeping on the floor, and I couldn’t afford meat. At twenty-one, I joined the Air Force and then moved to San Diego. And then, from then on, it was just a slow path, climbing the ladder of entrepreneurship and the fact that now at forty-three, eight-time author, magazine owner, award-winning business strategists, spoken on Mark Cuban stage, 150 interviews. And I’m just very grateful that I can be here and share some of my tips with your audience, and some of the things that I’ve learned, especially about the magazine.

[02:20] Ellen: Well, that’s really awesome. I was telling you before we started this, I do articles on LinkedIn, and I had an article on sponsorship that got, I think a little under 3,500 views. And I was like, “What?” And it was on sponsorships. So, when we started talking, I was really excited to hear how you had gotten people to advertise. And we talked a little bit about sponsorships, and so I’m really excited to hear what you have to tell the audience. So, why don’t we just jump in?

[02:51] Rob: Sure. And in fact, I’m going to give your audience the number-one tip I got that completely sent my sales through the roof.

Ellen: Yay!

Rob: So, let’s just start off with the history of the magazine. So, four years ago, I’d had a tiny bit of magazine experience working for a friend, and I wanted to create a magazine that modeled itself after Tim Ferris. So, what if I reverse engineered people that were really good at what they did, and then outline their processes? Interviewed people that were at a way higher level? Now it’s not just about being rich or being famous, but I wanted people that were very, very good at something. And then, how they got to that point. So, the magazine progressed, and like everyone else, I wanted ad revenue, but I didn’t have enough readers.

[03:42]: And so, anytime you start a media platform, whether it’s a podcast, a YouTube channel, a series of Facebook lives, a blog, whatever, you need to understand (that) the first question of potential sponsors going to ask you is, “How many views a month do you get? What’s your demographic?” and “How many people are checking out your stuff? How many subscriptions do you have?” These are the first questions you’re going to have to ask and believe it or not, it’s the wrong question to ask. And it’s your job to educate them that the amount of people that pay attention to your media platform, isn’t nearly as important as the amount of sales you can create for that sponsor using your media platform. And that was the light bulb I hit about a year ago. And so, like a lot of people, I was fumbling my way through ads.

[04:29]: I had pretty low prices, but if a hundred people read my magazine in the month that comes out, it’s not going to convert. What it’s going to do is it might send a few people to the website here and there, but it’s not necessarily going to convert to a sale. So, what I did was I started to create bundle packages for my advertising. And especially for, I’ve been teaching this a lot to podcasters lately, because the first thing a podcast for will ask me as “Well, I’ve only got like a couple of hundred listeners every month. Don’t I have to wait till I have like a thousand listeners before I can even put out the word for sponsorships or ads?”

And the first thing I tell them is “No, take command of your situation, put the packages out there, make an offer, and see, you might make a sale that day if you have a good offer.” And it’s a mindset thing, Ellen, it’s not so much to do anything wrong, but they’re just waiting for this magical day that’s going to happen one day when they have X amount of listeners and that’s magically going to equate to ads popping up; it’s not.

[05:30] Ellen: Right, but what they also don’t realize, like for instance with me, it’s like, “Yeah, I don’t get a lot of listeners yet, but I get a lot more than I did a year ago, and people are reaching out, but that’s not even the point. The point is, what about your email list? What about your community and social media? I think mine’s about 30,000.

[05:49] Rob: That’s amazing and congratulations. That’s an impressive accomplishment.

Ellen: Yeah, thanks.

Rob: So, here was the light switch. Here was the thing I figured out that changed the game. So, I went from barely being able to sell a $300 ad to making $1,900 and then $2,500. And then, we just about broke $3000 this last issue. And the secret is to offer a bundle pack that is not only an ad, but some paid, social-media promotion and endorsements across multiple media channels just like you said. So, if you have a premium sponsor that comes to you and says, “I want to sponsor your podcast, or your magazine or your video channel,” you need to have several pricing tiers and the most expensive one, and the middle and most expensive should have social media, promotion and endorsement that is specifically tailored for sales. And so, here’s an example.

[06:45]: A guy with a software company for coaches came to me. He advertised in the magazine, he got a nice two-page feature. That’s awesome, that got him some coverage, some brand credibility, all that good stuff. But when I went on my Facebook, and then I wrote about him personally I endorsed him, I talked about what the software did. Then I tagged ten people that are coaches. I think he got eighteen warm leads from that post alone.

Ellen: Nice.

Rob: Now that is some serious ROI. And so, not only did I endorse him, I wrote about him in my email blast. I put him in my Facebook private group. I wrote about them on LinkedIn. So, I, I put it across all these different social-media platforms.And I specifically targeted the people I knew that were in his target demographic. Now that is how you monetize and get sponsors because guess what?

[07:30]: Now that I have that case study, I can use that to attract other people. Hey, here’s why it’s a great idea to advertise in Shift Magazine, because Rob will do this for you. He’ll write posts, will endorse you, and this will lead to sales. With any other large-scale media, you’re going to pay five times as much. And guess what? A lot of times their audiences are artificial. They pay for likes. They pay for views, all that good stuff. And they aren’t connected. That means their audience reads their stuff. They read the article once and it just disappears into the ether. Whereas I have a four-tier system where the magazine comes out, they get an initial bump. Then I endorse them. Then I push all my influencer friends to promote the magazine. Then I tag about twenty people I know personally. Then I take out Facebook ads. So, this is just repeated waves of magazine coverage, getting views for the magazine.

[08:21] Ellen: That is awesome. So, how did you get started? What did you do to get the very first one?

[08:26] Rob: Yeah, a magazine is one of the hardest things you can do, I’m not going to lie. But once you get the process down, it becomes manageable. And so, with issue two, like issue one, I just had a couple people guest-write articles and they did it for free, a lot of veterans, and it was cool with issue to my layout person who was volunteering, had to quit because of her family. So, I had one day before our deadline. And so, I had to do everything myself. I’ve written a book on speed learning; I’ve been a big practitioner, so this is right up my alley. It was just, “Oh, teach myself magazine, okay”

Ellen: In a day.

Rob: Yeah, in a day, like Limitless.  Basically, for the creation of a magazine, you need two things: you need a way to write articles. It’s like a website. The one I use is canva.com because they have to be in PDF form. And then, you need a way to bind them because you can’t just make some PDF with thirty pages; it’s not that easy; there’s software for it free. I used something called PDF Mergey, which is a Chrome application. And then, thirdly, you need a hosting site. And the two prominent ones, there’s a couple of them now the one I use is Joomag, J O O M a G. And there’s issue, which is I S S U U, I think. And so, once you have those three things, you got your magazine, that’s the technicals of it,

[09:36] Ellen: Right? And then, you have to have a strategy of like who’s it for? What’s going to be in the magazine?

[09:38] Rob: You need content, layout, and marketing as well. So, all these things I had to pick up over the years. And we have a pretty steady formula whenever I released an issue of Shift. So, you need the cover. You need the table of contents, the editorial, maybe an ad, a coach’s corner. Then the main feature, whoever’s on the cover, spotlight a couple of unknowns. We review a book, we review an event and then, two more spotlights of either coaches or entrepreneurs. And that’s an issue.

[10:05] Ellen: Well, what made you decide to do this in the first place?

[10:08] Rob: I like writing a lot,  and here’s some of the benefits to doing this, and this stuff just popped in. Like I never even considered that this would happen, but I got to interview celebrities. So, I’ve interviewed Scott Oldford, Mike Callaway, both very, very big in the business world. Delta Force Seal Team Six, Jen Scalia. who’s like a really famous coach, and a few other people. But I’ve gotten these amazing collaborations with people that I never would have been able to do without having a magazine. So, that one advantage to obviously the revenue’s nice. It’s a great income stream. Advantage three in 2019, I got comped $5,000 in events and event tickets. People are like, “Oh, you have a magazine. Why don’t you come to this event? And we’re going to upgrade you to VIP. We’re going to put you at this table with a couple of millionaires.”

[10:56]: And so, I show up. When you have the credential, it says “Magazine Owner, Shift Magazine,” people are oddly nice to you because everybody wants coverage. And all I did was write a one-page event, which is very easy to do. And I got some cool interviews too, and meet some people that were actually pretty famous. So, these are some of the perks of having the magazine. Now, the only downside is that you have to figure out a schedule that is conducive to your timeframe.

Now Shift has gone through a few iterations. It was monthly. And I figured out that that was a specialized slice of hell because of the amount of writing I had to do. And then, coordination. Then I went to bimonthly, which was more manageable. And after that, I made it quarterly cause  I did combat support deployment to the Middle East.  I was gone for six months overseas. So, I made it quarterly for my sanity and quarterly seems to be what’s working.

[11:53] But I’m thinking once I get some permanent members that I might go by monthly again. So yeah, you have to figure out what scheduling works well for you. And is it worth it to put out an issue every other month? Is it worth it to do it monthly? You have to look at your revenues, and then you have to look at your cost model. Shift is very, very affordable to make because the only thing I have to pay for is a cover guide, two staff writers, and that’s it. And then, I do the rest of it. So, that’s, maybe $800 a month, if that.

[12:18]: Ellen: So, to keep it to that you kind of have to be a writer if you want to keep the cost down.

[12:23] Rob: Yeah, exactly. But the thing is that my writers have graphic design experience.

Ellen: Double duty.

Rob:  Yeah, yeah. But the beauty of it is that, Oh, guess what? This last issue, they wrote two-thirds of it. And so, I just increased the rate. I had them each do like fifteen articles, fifteen interviews with business owners. And so, I paid them some extra, and I only had to do maybe 20% of the work this time. Yeah. These are all the things you have to consider. So, you have to consider your magazine costs, and then look at how much you’re bringing in. So, Shifts, revenue model comes from paid advertisements and paid features. Some people want to buy coverage, which is fine, because, sometimes, you have to decide who is at that level where they’re either famous enough or well-established enough to where you’ll give them free coverage versus who will pay for coverage to build their business credibility.

Ellen: Right, pay to play.

[13:17] Rob: Exactly. Yeah. So, I’ve had people write to me and demand the cover, which is an instant, no! I’ve had people ask me how much stuff costs, which is fine. And so, really, it’s my call. And sometimes, I’ll put it on known on the cover, but the one thing that differentiates Shift from other magazines is that, for the most part, at least half, at least 50% of our covers, have some type of wild achievement. And I’m real proud of that. We’ve interviewed some really big names that have surprised even me.

Ellen: Well, how’d you get the first big name?

Rob:  I lucked out. I’d read a book by a member of Seal Team Six, and he retired, and I found out he was a chiropractor in Georgia. So, I just used Google, found out his office, and I called the office personally and just said, “Hey, we’d love to write about him and offer him a free cover, there’s no charge to him just to have him tell his story,” because he’d already written an award-winning book on it. He’d already been in a lot of magazines. And he gave me a ridiculous interview- never before seen photos, probably ten-pages long. And it was the first time I really had justification that this could work.

Ellen: Oh, that’s nice.

Rob: Yeah. And we had Dr. Howard Goldsmith, who’s like a twenty-six-time author; he was an early one. And honestly, you’d be shocked how many people will say yes, if you just present the opportunity to them, and you don’t worry about, “Oh, I only have 100 readers.” Or, “Oh, I’m only early stage, they wouldn’t be interested.” Don’t write yourself those excuses, just get out there and just ask all they can say is no.

[14:44] Ellen: Right. And that’s what I love about you is just, it’s like, just do it, just go for it. You know? And I think that the whole, I don’t know which force you were in,

Rob: Air Force.

Ellen: Air Force.

Rob: Yes maam.

Ellen: Yeah. It seems to be part of who you are in a good way for entrepreneurship. I think.

[15:03] Rob: Yeah. My military training has definitely helped me as far as discipline and staying task-organized. And it’s bled over to the business world. And in the business world has helped me in my military career because it’s given me better ways of handling people, learning psychology, things like that. And so, both of them are kind of cool melage of ingredients to create Dr. Rob.

[15:25] Ellen: Nice. So, how did you hook up with Mark?

[15:28]: Mark Cuban?

Rob: Yeah, yeah. He had funded a veteran-themed event, San Diego called Clever Talks. And, he just threw a lot of money at the organizers. And so, it could give veteran business owners a chance to get their stuff out there. And so, one of the conferences, they give a lot of trainings, and one of the trainings was media. And so, I knew the organizer personally. And so, he invited me because I was a magazine owner to get on stage and talk about what it was like to create the magazine. The branding photos were incredible, and it was such an amazing opportunity. I got to speak, and I got to answer questions, and to talk about the magazine. So, it was definitely a one-in-a-million lifetime shot and a very cool experience. I didn’t get to meet Mark; he didn’t attend the event, but I’m very grateful that he was generous enough to make that happen.

[16:16] Ellen: Well, let’s talk a little bit about discipline and scheduling and all that cause you and I had a really great conversation about that stuff. So, gives people some more insight into how you stay focused and on track, and that little whiteboard that you showed me. If they’re watching it on video, yeah.

[16:37] Rob: The main thing to figure out how focused are you. And if you were like, most creatives are probably all over the place and just trying to figure out why stuff isn’t getting done. You have your finger in eight projects and none of them are really like advancing, and then, you spent half the day reading about cats. And so, it’s the curse of the creative is that we are wildly good at the shiny object, and thinking about cool ideas and having all these flashes of inspiration, we’re not as good as being task-oriented and staying focused. And so, here’s what I’ve been doing. I’ve been setting up weekly charts that list out what I need to get done-those are my goals. And so, I set a productivity goal and I set an income goal each week. And then, every day I set up tasks that lead to a goal and it’s very, very simple, just for example…

[17:30]: Okay. My goal was to finally write an article on my blog and post it to Reddit, just to see what would happen. Would people read it? Would people make fun of me? Would they think that military groups were doing it? It was just a social experiment. And I did it yesterday. So, if the goal was to post on Reddit, the task would be: write the article and then, upload it to Reddit.

Ellen: Right.

Rob:  So, tasks are like steps. Goals are the objectives. And so, I wrote on my whiteboard, “Okay, what does this take?” Well, I wrote it on my blog, boom. Popped it on Facebook, popped it on LinkedIn, tagged a few people, posted on Reddit, and to five different military sites and that’s it. And so, I blocked out three hours yesterday of my day from like, we’ll say one to four, and that’s exclusively devoted to just doing those tasks.

[18:18]  Once it was done, goals checked off. Boom. And if more people figured out their goals before the week starts, and then reverse-engineered the daily tasks that lead to making those goals, they would have far more productivity, and you have to have it in front of you. You literally have to have these steps in front of you for your daily taskers, so that you can just laser scope it.

Ellen: And go to town on it.

Rob: Yeah. So, I usually have an index card. It’s very, very general, just talking about what project I’m going to work on. And then, I have daily taskers with like timelines. You’re actually on this timeline. So, I could block out the time. And it was a cool social experiment. I got banned from two groups. And then

[18:58] Ellen: You got banned from two groups. Why?

[19:00] Rob: Oh yeah. I posted my article about active duty making income streams and I put it in five different Reddit groups. And two of them banned me because it wasn’t in the theme of military. Half the veterans were cool, the other half were completely spiteful, angry, and vitriol, which is about normal.

[19:17] Ellen: That’s funny. Okay. So, is there anything else you want to say about that? Cause I want to ask you about being an author.

[19:24] Rob: As far as productivity goes, if you find that you’re easily distracted, the best thing to do is to make sure to give yourself five-minute breaks and write them into your schedule, where you just get up, you walk around, maybe you can make a cup of coffee or you spend a little bit of time, five to fifteen minutes, just completely changing your environment. Because the reason we space out, the reason we focus is we get into a rut, we lose interest in what we’re doing and then our brain craves some type of stimulation. So, just make sure that you’re giving yourself some time. I work from home, so, every single day for an hour, I take a lunch break where I completely do not do business stuff. I do something creative, or I go outside or walk around listening to techno, whatever. But you have to have multiple forms of stimulation in order to come back strong and laser-focused.

[20:10] Ellen: You know, I use that Pomodoro timer and I find like I’m not ready to stop at twenty-five minutes.

Rob: Yeah.

Ellen: I don’t know. I can seem to focus longer than that. I think more like forty-five minutes works for me.

[20:24] Rob: And if you’re in a creative session, I’ll tell you right now, put your phones on silent, flip it over, and then turn off Facebook completely.

Ellen:  Oh yeah, I do. Yeah, I did.

Rob: You don’t want Messenger. That is a very good time-waster, especially if you have an audience and people are sending you videos and marriage proposals and just craziness, you absolutely have to mitigate those. Any sounds, any visual stimulation just really focus on.

Ellen:  Yeah. Sometimes, my friends get upset with me cause my phone is rarely on. I don’t leave it on very often. Okay. So, you’re an eight-time author. So, how did that happen?

[20:57] Rob: The first thing I wanted to do was write a book about my own biography. And this is probably, I’ll say eight years ago, I grew up, my mom had a crack addiction. I moved sixteen times from first to eleventh grade, failed in high school, failed out of two colleges. I had a very rough childhood, mostly just low income. Like it wasn’t dangerous; it was just a lot of neglect. And so, I wanted to write a book just teaching young people that they could do anything regardless of their situation. And so, my first book I put out there, I had somebody I was dating at the time, publish it and she took me for thousands of dollars, and it didn’t go anywhere. She didn’t publicize it properly. And we got to this point where we could do self-publishing. And so, self-publishing became a thing.

[21:40]: And I got actively involved in lulu.com, L U L U. And I ended up writing seven more books across all different subjects. So, ketogenic dieting before it was a thing, charter schools, and then a high-level intelligence/ speed learning called The Next Level. And, at the time, I was writing all these crazy books, I think I was doing this, Ellen,  as an outlet because at the time I was getting my doctorate in education, and you have to step away sometimes because you lose your mind with so much research. And so, I would just write a book, I’d be like, “Okay, I’m going to write about charter schools. I’m going to write about learning techniques, whatever so that I don’t have to focus on project-based learning, my doctoral thesis.” I know it sounds crazy, but in that time,  I got the books done, like it was an absolutely crazy, so I’m just churning out books left and right.

[22:30]: And I’m going to grab a few here just to show you (Rob gets up from his computer) but here’s the cool part is that once you understand the process, and you start getting comfortable with your books, it becomes so much easier.

Ellen: Yes, definitely.

Rob: So, the first one, so this is the one that was created for me. And it was simple or some pictures, blah, blah, blah it’s okay. But we never actually put this out for distribution. We ran like thirty copies or something, and it’s okay. And then, the next one I wrote was Teen Juggernaut. So, this is like my biography on steroids. So, this is a young person’s guide to success. I got a guy that does Japanese manga drawings to do the illustrations. Teen Juggernaut was my second book. It’s got like worksheets and colored pictures and advice for young people that don’t have a lot of direction.

Ellen: Cool.

Rob:  And I got on the news for this. Like I was actually on the morning news with Teen Juggernaut, it was downloaded in eleven countries. and so that kind of inspired me to keep going.

[23:25] And so, then I wrote Charter X, which is a book about how to create the perfect charter school. I was a teacher at the time, so I was really in education and how to motivate kids, and then a couple different types of books. And then, the last one I wrote was The Next Level: Supercharged, which is sixteen speed- learning techniques for any job or skill. This book had three different versions because I kept adding features to it like interactive worksheets, learning models, examples, and all kinds of stuff. And then, I interviewed five people that had achieved way, way more than the average human being. So, it was a very robust book, and this one probably sold more than any other book.

[23:59] Ellen: That one has a really nice cover too, by the way.

[24:02] Rob: Thank you. I had someone do this cover randomly, and this is what they came up with. And yeah, I liked it.

Ellen: Yeah, that’s a good one, that’s a good one.

Roby: My first early ones weren’t as…

Ellen: Yeah, no, that first one needs help, that first one,

[24:14] Rob: But The Next Level had three different versions, including colors. And the earliest version, I realized the text was too big, the font. And so, as you keep writing books, you get better at it. And you learn what looks good, what design elements, things like that. well, I still completely do everything but the cover myself, just like with my magazine, as much as I can. And I don’t know, I don’t know what my next one’s going to be about, but it will probably be about business. But, I definitely liked the process of writing books.

[24:43] Ellen: Yeah. when I did my first book, I thought I was pretty good. And then, when I came back to it later and updated it, I looked like the first one. and I thought “That was terrible.” And then, I discovered that the more books you write, it’s a continual learning process, and you always look back at the old ones and go, “I could have done this, I could have done that. This could be better. That could be better,” whatever. But one of the things I see people do so often is they just keep waiting, and making it better, and making it better, and they don’t put it out.

Rob: Yeah. And that’s the failure-to-launch mindset because, and that’s a real thing in perfectionists because they want it to be this absolute, unicorn project and you can’t do that.

Ellen: No.

Rob:  You absolutely just have to put it out, and then adjust the mistakes because it’s never going to be perfect. It’s never going to be the ideal thing. Well, what’s going to happen is after you put out this one, and then two more, the last one you do is going to be a whole lot better.

[25:41]Ellen: Absolutely. Yeah. I found actually though in the beginning, I didn’t expect all that much, and I hadn’t gotten a lot of negative feedback or anything so I was like, “Well, I’m pretty good. I can do this.” And then, I just did it. And then, when I got to a point where I was pretty well-known, then I started to get uptight. Like, “Am I going to live up to it?” And then, I started to get really perfectionistic and scared, and all that kind of stuff. And then, I realized that it doesn’t matter what level you’re at, you still have to keep having that mindset of that you just do the best you can and you just keep going. So, that’s been a real interesting journey for me- just seeing how that changed, and then, the things that you go through.

And I think that’s why, like some, I had this conversation with Joey Garrity on the call that I did with her cause she used to work in Hollywood, and she was around a lot of superstars, and we were talking about why do some make it and some get into drugs and their careers fall apart and all that. And she was talking about a combination of either lack of deservability or what I was saying where it’s like, the pressure gets to them.

[26:45] Rob: Yeah. A lot of attention, a lot of artificial pressures, if you reach a certain level, and then half the people on Twitter are just saying mean things about you, I mean,  obviously, affects the brain. A lot of comedians I know are in that world because comedy, for whatever reason, their audiences are very, very judgmental. And, it’s always a..

[27:04] Ellen: Yeah. And especially now, you say the wrong thing and everybody blows up or says “Get rid of them,” or wants to ruin their career cause they made one misstep;  that always kind of is, I find distressing, but… that’s a whole other story. Yeah.

[27:17] Rob: That’s the world we live in is the constant struggle for relevance, but we only want the positive attention, and you have to be thick-skinned enough to take the negative attention as well.

[27:26] Ellen: I’ve found also having a good support system helps.

Rob: Yeah.

Ellen: I have found the longer I’m online and the more I’ve attracted my tribe, the more I know that if something goes wrong, I know exactly who I’m going to call to help me kind of walk through it and resolve it, whatever it is. So, I think that’s really important too. And I actually had just had that conversation with someone in my family because I noticed that some of the younger people in my family were not living up to their potential by a long shot. They get into these minimum-wage jobs and all this kind of stuff. And I was saying, “Why are they doing this?” And I was told because you get told no so many times that you start to believe it. And I said, “You can never, ever believe that, you can never give up. You just have to create a wall around yourself and a support system to keep you going, but you cannot give into it.”

[28:21] Rob: Yeah, absolutely. I do something I call it “collecting no’s”

Ellen: What’s that?

Rob: I just do outlandish stuff, and I take chances on things and collecting those just means whatever really terrifies you, that you have a very good chance of failing at, but it has a high reward if you’re successful, do it. So, if it means reaching out to some celebrity that terrifies me, I will absolutely do it. If it means reaching out to reporters, or calling people, or whatever frightens you or makes you a little squirrely on the inside, I say, go for it because collecting no’s is wildly rewarding in some case.,

[28:55] Ellen: Love that, collecting nos.

[28:58] Rob: I’m one of the best, no collectors on earth.

[29:02] Ellen: That’s great. That’s great. Okay. Well, we got to wrap this up. So, do you have any final tips or thoughts for the audience?

Rob: Yeah. First of all, I want to thank you for interviewing me.

Ellen: Oh, you’re very welcome.

Rob: It’s been a great experience for myself as well.  For the audience, I would say, ask for help on stuff, get some outside opinions. Realize that being creative is a wonderful, wonderful personality type, but you have to be able to manage it. You have to manage your superpowers because they will lead you down some funny paths if you’re not in control.

Ellen:  I totally agree. Yeah.

Rob: My brand name is The Warrior Strategist because I believe in one day of planning, five days of execution and one day of rest. And so, a Sunday spent strategizing will result in five days of amazing results. Spend more time, strategizing, understand how to do it.

[29:52] Ellen: Nice. Okay. And how can people contact you?

[29:55] Rob: They can find me on Facebook, Robert Garcia, or they can go to my main website, www.yournextlevelofsuccess.com or they can read Shift Magazine for free at shiftlifedesign.com

[30:05] Ellen: Well, that’s it for today to get the transcripts go to www.booksbusinessabundance.com/podcast 

You’re also welcome to join us in the Books Business Abundance Facebook Group where you’ll get first notice of new podcasts, the opportunity to ask questions of the guests, network, plus take advantage of marketing opportunities and occasional book giveaways. That link is also at www.booksbusinessabundance.com/podcast.

And, till next time, Bye-bye


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Join us again next week when my guest will be Rob Sharpe, author of The Domino Effect, discusses his journey and how he stumbled on a life-changing trick that changed his life and can change yours too!

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About the Author

Ellen Violette

Ellen is an 3X award-winning book, including being named one of the Top 20 Book Coaches of 2022 by Coach Foundation. She's also a multiple #1 bestselling author, a 3-time eLit award winner, podcast host, and a Grammy-nominated songwriter. She has been helping entrepreneurs increase their credibility and expert status, become #1 bestselling authors, and make a bigger impact in the world since 2004. Her mission is to make the world a better place one author and one book at a time!



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