In this episode, Nancy Juetten discusses how to get noticed by writing a bio that wows so you stand out from the crowd and how to become a dream podcast guest so you can get as much publicity as you want whenever you want it.
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3 Key Points
5 Step Bio System
2. Reflect on who, how, and wow: who is it for? How will it help them: And how will you wow them with the value you bring and the impact they will get
3. Take the best and leave the rest.
4. Add personality
5. Get the right message for the right situation
Don’t wait for opportunities to speak, get your one-sheet together, and seek out the opportunities; they are everywhere.
Make it easy for the media to work with you. (Have a one-sheet, a media page, and be ready!)
Hi, and welcome. I’m your host Ellen Violette and You’re listening to Episode 124 of the Books Open Doors® Podcast. Today my guest is Nancy Juetten since 2009, Bye Bye Boring bio author, Nancy Juetten has upgraded bios for speakers, experts, and authors who once struggled to broadcast their billions on paper or online. She says a brilliant bio opens the doors to something more instead of a snore. The time to make yours memorable is now. So, Nancy, welcome to the call.
Nancy: Thanks, Ellen. Great to be here.
Ellen: Well, we’ve known each other for a long time on Facebook, but we just started talking, and you have so much expertise to offer. So, I’m really excited to have you on the call.
Nancy: Thank you. I’m excited to be here too. It’s so nice to finally get to talk face to face after… how many of us are just doing that now? Thanks to zoom and other plans.
[01:40] Ellen: I know, I think we’ve been connected for over ten years. It’s crazy, so why don’t you tell us a little bit about your journey? How did you become like the bio queen?
[01:51] Nancy: Talk about accidental entrepreneurship, here’s how it happened. I owned a public relations agency and I was the Wizard of Oz standing behind the curtain for big-name companies like Franz Chocolates and Seattle Chocolate Company and Roger Staubach, the football great, and my job was to make them look big and be seen, heard, and celebrated in the media.
And a big part of doing publicity is first figuring out what’s special and different and compelling about the president or the CEO that you’re representing, so that you can have a way to pitch them to the media. Well, then I started doing an awful lot of business with bankers, and at one point, I had four bankers all at the same time four different banks, with multiple bankers-and believe me all their bios sounded the same. It was really a snooze-inducing experience to try to bring some life to those messages.
[02:46]: And I remember talking to these CEOs and saying, “What do you want?”
“Well, I want to be in the Wall Street Journal. I want to be featured in Forbes.” I want this, I want that. And then, I’d say, “Well, let me learn a little bit more about you, so that I can understand what there is to say.” And they just say, blah, blah, blah, the usual. And then, I’d lean in and I’d say, “Bob, I’m afraid that’s not going to be enough.”
And so, I developed this really uncanny ability to ask really compelling questions that would pull out what made each person special and different. And then, I developed systems around that, so that people around the world could use the same systems. And then, what happened was the great recession of 2008. And here I had this really big PR firm, and it seemed like it fell apart in a weekend because PR seemed very-it wasn’t as urgent as other matters.
[03:40]: And so, I needed to make money. And a friend, you’ll appreciate this, actually dared me to write a book on how to make bios better. And I didn’t have anything better to do, so, I put pen to paper, wrote this book in three weeks, and wrote a newsletter to my 1,085 people on the list and said, “Are you struggling to get clients in this challenging economy? I’ve written a book to help you get that mission accomplished. Why don’t you go buy it?” And then, I went and walked the dog. And when I came back, you know what I saw? It was a screen full of “You have an order, you have an order.”
[04:21] Ellen: What a great feeling that it always is. Yeah.
[04:23] Nancy: Oh my God, my heart just about stopped. And my husband came over to wonder what was going on with me. And he said, “What am I looking at over there? And I said, “It’s money in the shopping cart.” And he said, “Well, how much?” And I said, “Enough to pay the mortgage.”
Ellen: Oh my God.”
Nancy: And it was like, “Oh my God, thank God.”
Ellen: Well, this was 2008. You selling them from your website?
Ellen: Not, not Amazon, not two bucks apiece.
[04:52] Nancy: No. I was selling them…it started out at, $27 and then, went up to $47, and then, I upgraded it dramatically in 2020. And we can talk about that later, but that workbook solved an urgent problem that author speakers, experts in entrepreneurs were struggling with. People struggle more with writing fifty words about themselves than they do writing a 50,000-word manuscript. They do.
Ellen: Yeah. It’s hard to be concise.
[05:25] Nancy: Yes. And it’s not always about us, as you introduced me today, you didn’t hear about all my credentials and all my experience. You heard what’s in it for you, which is let’s make your bio something that opens big doors instead of puts us asleep, if you’re interested in learning how to do that, I’m your gal.
[05:44] Ellen: Yeah. But I did want you to tell them a little bit about how great you are too. So, what advice would you give people to get started writing a great bio?
[05:58] Nancy: Well, I actually have a little five-step system you can walk through, and if it’s okay, we can talk about it.
Ellen: Sure, absolutely.
Nancy: One is decide what you need right now, because sometimes, you need clients, sometimes, you need speaking engagements, and sometimes, you want to be featured in the media, and not all bios are created equal. So, you want to start first with the end in mind. So decide what you need right now. So, for today’s purposes, let’s decide that you want clients.
The second step in the process is to reflect on the who, the how and the wow, and this isn’t you, the who, the who is who is this for? How will it help people? And what is the wow that they get when they’re lucky enough to work with you? Then you want to prove your value and impact. So, that’s where you share your credentials, your experience, your awards, your recognition, your media credits, and your testimonials.
[07:00]: And you want to take the best and leave the rest. And then, you can add some personality. That’s the fourth step. And then, the fifth step is to prepare just the right-size message for the right situation, because your Twitter profile and your Facebook profile allow just a certain number of characters for you to speak your truth. Your “About me page” on your website gives you a lot more latitude. What you say on LinkedIn, maybe slightly different, so, you want to be prepared-the the right bio for the right situation.
And then, if you’re going to be on a podcast, I’m a big fan of having a fifty-word and a hundred-word bio written in the third person. So, any host can easily introduce you, and know-how to spell your name, and speak it out loud without making a mistake, because when you are ready for the opportunity, opportunity often knocks, and then, you can glide through the door and be brilliant at hello.
[07:54] Ellen: Yeah. It’s nice having a one-sheet too when people send me that and it’s got their questions and all the information all in one place. It’s very nice to have.
[08:03] Nancy: Yes, I actually recommend that- a media one sheet, and I also recommend having a page, online media kit that says like my website is Getknownget paid.com/interview-nancy any host can go there and see that there’s my headshot, a hundred-word bio, my fifty-word bio, all of my social links, so they can check out my influence on all the different social media channels. And I have two sets of questions so that if the host wants to know what we’re going to talk about or need some guidance about what would be of service to talk about, they have that at the ready, and they even have a little bit about my backstory.
So, by giving that to a host ahead of time, they know immediately that they’re dealing with the pro who knows what she wants to accomplish. And it makes it so much easier for everybody to get whatever they want, especially on those occasions when there’s an 11th-hour request.
[09:02] Ellen: Right. Yeah.
Ellen: There is one problem I have with it though, like for me, if you just do one thing, then that works really well. But if you can talk about several different things, then I think it’s better if you can say what the different talks are and then have a conversation with the person to find out which one’s best for them, and then give them that set of questions or do what you just said, which is have it on your media page. And then, they can refer there. But you can’t always get everything on a one-sheet depending on how your business is set up.
[09:31] Nancy: Right. I completely agree. And I do think that one of the mistakes people make is sending people the one sheet before being asked to receive it. Just like when you’re making a pitch, I know we’re jumping around a little bit, but if I want it to be on your podcast, I wouldn’t say “Here’s my one sheet, put me on your podcast.” I’d find a way to connect with you ahead of time to have a real conversation. I’d find a way to add value or to pay you a genuine compliment about the last podcast I watched or listened to where you were sharing with your guest. And then…
[10:07] Ellen: Well, you’d be surprised how many people do exactly that they just send me a pitch.
[10:11] Nancy: And what this sort of interesting though, but are there some pitches that turn your head in a good way and some pitches that turn your head in the opposite direction?
[10:20] Ellen: Well one thing I’m finding that really is annoying. It’s like, they’ll reach out to me, and then they want to get on a call and start grilling me about how many people I have and what I’m doing and all this stuff. And I’m like, they’re interviewing me, “Am I big enough for them?”
[10:38] Nancy: Well, since you brought that up, if we are truly focused on who we are here to help, and you help authors find a way to get their books out of their head and into the marketplace so that they can make a difference in the world and make money too. Isn’t that right?
Ellen: Yeah and be better entrepreneurs in the process. Yeah.
[11:00] Nancy: Okay. So, you mentioned this is Episode 70. Well, Episode 70 suggests to me that you’ve been doing this a good long time, and there are listeners and five-star reviews posted about what a great job you’re doing. Anyone who addresses an audience similar to the one that you have already built would be lucky to be on a show for number 70, number 71 or 72. And when we get so big for our britches that we don’t see the value, well, that’s something to just notice.
Ellen: Well, yeah. I’ll tell you something else. I used to have a membership with Jeff Herring, and he told a story that I’ve never forgotten. And that story was that he had the opportunity to speak, and I can’t remember exactly why there were so few people there, but there was like three or four people that showed up and he was feeling really bummed out. And, he wished he hadn’t done it or whatever. And what happened was he gave his talk, and one of the people that was in the audience reached out to him afterward and said, ”I was going to kill myself that night and you saved me.”
And so, you never know who you’re touching or why you’re exactly where you are at that time. And it really is unfortunate that a lot of people, yeah, they do look just at the numbers and not at coming from heart, coming from heart. I know like when I get into, “Oh, I have to make more money and I have to…” and you’re trying to like meet metrics and do all that stuff it almost stops exactly what it is you’re trying to do, whereas when you say, “I’m not even going to think about it. I’m just going to go up and give the best presentation I can and give value and help people,” it always seems to work out the best.
[12:45] Nancy: I couldn’t agree more. And I think that the opportunity and the intimacy you have in a conversation like this gives the two of us an opportunity to get to know each other better, but if there are other people that are listening and watching and liking what they hear, then those folks will be called to do business with either one of us.
And, I just got a call today from someone and he says to me, “I’ve been on your list for several years. I’ve never spoken to you, but I felt called to pick up the phone and speak with you because I’m finally at a place where I want to accomplish these particular objectives. Do you have a couple of minutes for me?”
And I said, “Of course I do.” He says, “Part of the reason I wanted to talk to you is because every time I hear you on a podcast or an interview, you sound like such a nice lady. And I wanted to make sure that that was really the case when it was just you and I. And I said, “Well, I am the same person, whether I’m on the phone or on a podcast or on a live stage.” And he said, “I’m absolutely convinced of that.” So I think…
[13:42] Ellen: I love that. I love that. I love that because people will say that to me like, “Oh God, you’re exactly the same on the phone as you are on your webinars,” or whatever. And I’ll go, “Well, who else would I be?”
[13:53] Nancy: Well, authenticity is a beautiful thing. It’s so sometimes, overused.
Ellen: But yeah, it’s true though.
Nancy: When people feel a simpatico or an attraction to the way that you happen to show up every day that helps build a bridge of know, like trust, so that people feel like maybe you are the guide to help them to get to the promised land that they’re seeking. And if you’re willing to take those phone calls or be on a podcast with a few listeners or thousands of listeners, if you just show up and be yourself, people will make their own decisions about who’s for them and who’s not.
[14:27] Ellen: Right. Well, we kind of got a little bit off the checklist there. Anything else you want to say about bios? Cause we’re going to move on to a little bit more about speaking.
[14:35] Nancy: I would say that if it’s been a while since you looked at yours, you might take the opportunity to revisit them today as if for the first time. Start at Twitter, Facebook, Instagram, LinkedIn, your About Page, your media, one sheet this year in particular- there’s been a lot of pivoting going on with what we used to do to what we’re now doing, just to navigate this global pandemic.
It could be what you’re up to right now is not at all what you’ve been doing all these years and all these billboards about who you are completely incorrect. So, use the time you have, any downtime, to take them one right after the other to update them and refresh them, so they’re speaking your truth right now, and that there’s a call to action for people to come into your world, to see what’s fresh and new about what you’re up to right now. That would be really good advice for just about everyone who might be listening.
[15:24] Ellen: Great tip. Great tip. So, virtual speaking, of course, is all the rage because that’s the only place we can speak right now. So, let’s talk about that. So, what ways are working well today for speakers, experts, and authors to raise their voices, make their impact, make money, and work in this virtual world?
[15:45] Nancy: I am a big fan of speaking in all of the three ways that I can. And so, if you can imagine a three-legged stool, if there are three legs to the stool, it’s a sturdy place and a sturdy foundation to build upon to create lots of magic. So, if you have your own community that you can speak to through your Facebook group, if you have borrowed audiences for networking groups, to which you belong, or relevant affinity groups where you have something to add, that’s another.
And then, there’s the third leg, which is podcast guesting. If you work all three legs of the virtual speaking stool, you can speak as often as you like and make your impact from wherever you happen to be without leaving your house. And if you have an irresistible lead magnet that you can share with those who are paying attention, you can lasso people back into your world to become subscribers, active participants in your Facebook group, people who might want to participate in your next five- day challenge or your next upcoming launch. And you can create a wildly profitable business simply by doing just that.
[16:54] Ellen: Yeah, I was listening to Russell Brunson and Jim Edwards this morning, they do this Funnel Fridays. And I listened to Russell quite a bit because he’s brilliant. And one of the things that he was saying though, it’s all about the hook. It’s like, if you have a good title for the talk you’re going to give, or the subject line, or whatever it is, however, you’re getting people to whatever you’re getting them to, that hook is like the whole thing ‘cause if you don’t hook them, you’ve lost them.
Nancy: Well, he’s right.
Ellen: Yeah. You’ve got to hook them.
[17:29] Nancy: And so, sometimes one of the mistakes speakers make is they go very generic and what it isn’t their pain. When in doubt, don’t go generic, go specific. For years and years, and remember, I wrote the very first edition of Bye Bye Boring Bio Workbook in 2009. So, I’ve been at this a long time, but I have a talk I give called, “How to take your Boring Bio from Wallpaper to Wow to Attract Clients Now.” And I have given that talk hundreds of times, and it always brings people back into my world who want to know more.
And what’s cool about is I’ve talked about the transformation- transform your boring bio from wallpaper to wow to achieve an outcome that is desirable to attract clients now. So, if you use that same formula and see if you can mirror it with what it is that you like to talk about and make clear what it is that the audience is going to get to have been, or do as a result of giving you their full attention, you’ll have a recipe for a title that just might be hooky enough to get them to make it a priority, to show up.
[18:37] Ellen: Yeah. And there’s nothing wrong with modeling what other people are doing. We were talking about this before we got on this call, Nancy recently did a challenge, and she’s really inspired me to do one. So, I have one coming up and modeling her. She knows I’m modeling her. I’m not like being shy about letting her know. So, I said and when it’s all over and I do really well, I’m going to like be thanking her.
[19:03] Nancy: Well, that’s the way I am anyway. It’s like, if I’ve had a test, I want to share it.
Ellen: Yeah, me too.
Nancy: And just since you brought that up, I created something called the Five Day, Be the Podcast Dream Guests Challenge. In five days, you could be the podcast dream guest if you’ve completed the challenge and 355 people came running and came to the outcome that I promised and are singing my praises, and getting booked on podcasts, and broadcasts, and have their media one sheet done and dialed, and they’re feeling really confident about their bios and what they’re all about. And a lot of this imposter disease that a lot of us suffer from is because we don’t know how to do it and it’s a new landscape that we’re unfamiliar with. And they’re unsteady about some new platform they’ve not tried before…
Ellen: Or, we’re afraid of falling flat on our face in front of everybody.
[19:55] Nancy: Yeah. Who hasn’t felt that way in one way or another? But even just the name of my challenge, Podcast Dream Guest Challenge. Can you call down what your benefit is in three or four words so, people will go, “Oh gee, what would happen for me if I was the podcast dream guest? I might get to be on Ellen’s show. And then, we get to have a juicy conversation about raising our voice and making our impact with our brilliant bio leading the way. “
Nancy: And how many other podcasts and broadcasts could we be on where we’re talking about that with so much joy and enthusiasm? Because it’s a great service to people to know that you got to decide who you are and reflect on the wow and the who and the how, and to prove your value and to add your personality and to prepare the right-side stories.
[20:41]: All of it kind of weaves together.
Nancy: I think that having a hooky title for what you talk about is something that some people really struggle with.
Nancy: And that’s when you want to find your way into the world of experts who are better at that than you are because for them it’s a well-exercised muscle. And for you, maybe not so much, so how much false economy is there to be struggling out there on your own if you could just ask someone, “Hey, do you have a turn of phrase that would work better than blah-blah-blah?”
Ellen: Yeah. Also Funnel Scripts, I’m a huge fan of Funnel Scripts.
Nancy: I don’t know about that. What is that?
Ellen: I bought it, I use it all the time, and I’m an affiliate for it. If anybody wants to go through my link, I’m happy to help you set it up and learn how to use it cause it’s so easy.
Once, I met one of these people that was always like, I would buy software and I never use it because it was just too techie for me. This is just easy to use and it’s unbelievable. I use it every week for just about all my podcasts. If I can’t come up with a title, which is about fifty percent of the time, probably, that I think is juicy enough, I’ll just go in there, and I find things.
Sometimes, I change them, but they give me just a raw idea, and other times they’re just perfect the way they are. But it’s http://Ellenlikes.com/funnelscripts. It’s not cheap, but it has saved me hundreds of hours. And not only that, but it even creates webinars for you from beginning to end with the PowerPoint already done. You just click the button.
[22:17] Nancy: Well, I’m so glad I showed up today. That’s something I didn’t know about it.
Ellen: Yeah. That’s what I was watching today. They were doing the perfect webinar, and he was showing how they, make the pages and everything in like half an hour that used to take Russell Brunson days. Actually, he said it used to take him two weeks to do a presentation.
Nancy: Wow. That is a value. I’m excited about that. Thank you.
Ellen: Yeah. So, how can people best be prepared for the opportunities? They’re going to have their one sheet; they’re going to have a well-written bio. Do you have any other tips about that?
[22:46] Nancy: I do. I’d love to tell this cute little story…
Nancy: And just bring life to it. We all work hard and then, when you get a day off, isn’t it like just a wonderful thing to just sit on a lounge chair in your bathing suit and read Oprah magazine and drink ice tea.
Ellen: And how did you know?
Nancy: Right? Who doesn’t want that? And I had this, one of the mantras I tell myself often almost daily is “your work deserves a much bigger audience”. Your work deserves a much bigger audience. And if you’re listening to this, I hope that you will take on that mantra too and step up to whatever is required for you to be ready for those big opportunities. Because there I was on this lounge chair, sipping my ice tea, reflecting on some epic event in my work, just wanting to chill out.
And I get this phone call from PR radio. And that to me sounded like a pretty big media outlet. And I sat up straight in the chair at the moment they called and said, “Well, what can I do for you?” And she said, “Our expert about building business based on expert status for tomorrow’s show has canceled. We found you in a Google search. Can you please be on the show tomorrow morning at nine o’clock? We’ll make it virtual.”
And I’m thinking, “NPR is calling me.” And so, just like that, I said, “Mary, I’m honored to be asked. I’d be delighted to participate. And by the time the phone hits the cradle, you will have my headshot and image of my book, the questions I most like to be asked, a short bio to introduce me, is there anything more?” You need to make this a great experience for you and a fabulous experience for your national audience.
[24:24] Ellen: So be ready.
Nancy: And so, she laughed, she paused and she laughed and she said, “Please teach the world to do what you just did.”
Nancy: And so why I tell that story is, I’ve been coming up for a long time. I’ve been at this a long while, but I’ve been able to leapfrog over other much bigger names than myself, just because I’m ready, I’m a pleasure to work with; I do my homework; I show up for the show, having listened to the podcast several times before I even got to the show, I’ve probably already posted a five-star review about the show. I’ve probably subscribed to the show. I’ve done all the things I can think of to let the show host know that I’m paying attention and honoring the time and attention.
Ellen: Well, that’s nice is putting into the show.
Nancy: So, if you can just take from that story, examples and action steps that you can take to be a perfect podcast, dream guest, what will often happen is when the microphone is off you and the host will have a great conversation, which will lead to introductions to other people who have shows that you could also be a guest on.
[25:28]: And one of the good things could lead to another. And all of a sudden, your joint venturing with someone who you’ve been eyeing from a distance for years. And now all of a sudden, Ellen is making an introduction. There’s so much wonderful stuff that happens when the microphone goes silent.
So, if you want to be on a lot of good podcasts, listen to the shows, subscribe to the shows, write five-star reviews for the shows. And when you make your thoughtful custom approach to the host, let him or her know something specific about them. I’ll read the most recent show that made you want to be on the show yourself, and then let them know what you think you have to add to the party. And when you do that, you can get, I mean, I’ve done forty or more podcasts interviews just since March of this year. And my business is really blooming beautifully and in a very organic, natural way. And I just can’t say enough about it.
So, if you speak to your own people, you speak to people on audiences where they already have an audience and you speak on podcasts, you never have to be beholden to someone to give you permission to make money even in a global pandemic.
[26:34] Ellen: That’s true, and I’m thinking of somebody just contacted me the other day in messenger, who was a guest on my show. And she said,” I so enjoyed being your show and I think this person would be great for you on the show. What do you think?” And I’m really excited to have that person on my show. But you feel really good because that person had a good experience and now they want to bring other people to your show, too. And as the host, you remember those people.
[27:02] Nancy: And you know something else? And this is for those who are new to podcast guesting and are thinking, “But I don’t know how to pitch. And I don’t know what to say. And I don’t know what to do.” Well, once you consume the lessons that are packed within the resources that I make available and that I’m sure Ellen has as well, once you start getting on a lot of podcasts, there are other hosts that will your into your podcast and decide that what you talked about is exactly what they need on their show so for a while you’re pitching and pushing information out with the hope and a prayer that the right people will say “Yes, come onto the show.” And then, it turns around. And all of a sudden, this momentum starts to build and people start calling you.
“I heard you on Ellen’s podcast and you were brilliant. Can I have you on the show too?” And then you start building and all of a sudden, you’re talking to thousands of people, and all of these podcasts are evergreen on iTunes for as long as we all well shall live…
Ellen: And longer.
Nancy: It’ll support us indefinitely in brilliant, beautiful ways. So, I’m a huge fan of speaking up. If you want to speak more, speak more, don’t wait for an invitation. And that’s all I have to say about that.
[28:14] Ellen: Yeah. The other thing about that, that I found really interesting is like, in the beginning, I’m lucky because I’ve been, like you, I’ve been doing this a long time. I started in 2004 so I have a lot of relationships and a lot of clients that I could bring on to as well that have great stories.
And so, but in the beginning, I was reaching out to them, like you said, and just asking people to be on, and they would do it because they know me. And because they know that I always do quality stuff. But you’re exactly right, there came a deluged with people wanting to be on the show. And then, all of a sudden it was like, I kind of got behind; I couldn’t even reach out to everybody fast enough.
Nancy: What a nice situation for you.
Ellen: But it’s true. It’s like you just have to keep going. And I have to say there was a time when I was ready to give up. Cause I wasn’t feeling any momentum from it. But I had a coach who said, “Please don’t give up, just keep going.” And I did, I just kept going, but I really enjoy it. But again, it’s changing the mindset too, rather than what am I getting out of it in terms of dollars and cents and all that sort of business versus what about the relationships I’m building? Or, the enjoyment that I’m having? Or, the value that I’m giving? And then, also when you do start to get people saying, “Oh, I love your podcast.” And then you at least feel like somebody is listening, and it’s a process; it takes time to build,
Nancy: Like anything. Gosh, if success was a straight line, I’d love to be at the finish line with all those people that got there in record time without any toil, or trouble, or disappointment, or inconvenience,
Nancy: Success is not a straight line. But what I’m loving about speaking on podcasts is it’s the intimacy that you create with the host. It’s the information you exchange that is elucidating for both parties that are having a conversation.
Nancy: You know that the people who are listening are going to get some value. And, it’s when the microphone is turned off that often the biggest moments happen because…
[30:17] Ellen: They do, they do. Do you know what I do sometimes I’ve turned off the recording, and then I’ll turn it back on. And then, I’ll say to the person, because we’re having such a great conversation and I’ll say, we were having such good conversation. I couldn’t help myself, I turn it back on is can we use this or not? And if they don’t want me to use it, I won’t use it. If they feel it’s too personal or sometimes, I’ll just say, “Oh, can I start recording again?” And sometimes, like last week, I thought of a question after it was over. And I said, “Oh shoot, I didn’t ask you that.” And so, I said, “Well, let’s just record it now.” And then, I just edited it back into the broadcast.
Nancy: See that’s one example, that’s awesome. And another one, I was on a podcast with a young man a few weeks ago, and how sometimes, you just know like you’re in the flow and it’s cooking, and it’s just ping pong, fantastic? And when we were done, I guess he called me a week or so later. And he said, “This thing is on fire. I’m so excited about it. I’m boosting it to a hundred-thousand viewers. I’m so proud of it. I want so many people to hear it.”
Ellen: Yeah, that’s great.
Nancy: And it’s like when a host feels that good about the value that you brought, that’s an extra mile step, they want to take to bring more attention to it, you know that you’re doing something good for not just the two of you, but for so many other people who can benefit.
[31:29] Nancy: So, I, I think that in this time where people could go into pity party hotel and say the economy gets better when COVID-19 has a cure, when this happens and then this, I just say, build a moat around yourself and just decide how many great podcasts do you want to be on in the next thirty days. Is your media one sheet ready? Do you know what it is you want to talk about? Do you know what makes you special, different, and preferred, and memorable? So, people will want to have you on the show.
And are you ready to go ahead and start listening to shows that you can actually pitch so that you can take your place? Because if you could believe and behave as if the most important opportunity was coming to you tomorrow, how would that change the way you approach everything that you do? I never would have been able to respond to that NPR opportunity in the way that I did, if I wasn’t imagining already in my head that my work and my expertise deserve a much wider audience and yours does too.
[32:28] Ellen: Awesome stuff. So, I want to ask you one more question. What role does an irresistible lead magnet play in this process? That’s what I wanted to ask you.
Nancy: Okay. That’s a really good question. Yeah. So, if you’re on a podcast, or a broadcast, or a television show, or a teleseminar, or a webinar, and you’re sharing all your brilliance, the audience is getting great value and invariably, the host is going to say, “How can our viewers learn more about you?”
And that’s where you have an opportunity to share an irresistible lead magnet that’s easy to speak and spell, so that people can rush to go and get it so that they can become part of your world as an opt-in subscriber, as a new member of your Facebook group, or some other outcome that’s desirable for you.
Because when you have that, you can actually measure the impact that you’re having from your podcast guesting. You can say, “Oh, my interview with Ellen brought me a hundred new opt-ins within the first week of it being on the air,” and good conversations are starting where people are asking if they can do business with me in any variety of ways. If you don’t measure it, you can’t treasure it. So, having an irresistible lead magnet that makes it possible for people to do something about it.
[33:47] Ellen: Yeah. It’s also really weird though when I go on a podcast and they won’t let you do that. And they won’t let you promote anything. It’s like, why come on in a way? I still do.
Nancy: Podcasts that I’ve been on have been pretty gracious about it. And, just to be completely transparent, I asked you beforehand, I said, “Is it all right for me to speak and say my irresistible offer?”
Ellen: Absolutely. And I want you to do that now. So, tell them where they can get this. And I gave you the link, right? Because this is an affiliate link.
Nancy: What I’ll do is, I’ll describe what you’re going to get.
Nancy: And Ellen can post the link in the show notes.
Nancy: But go to the show notes. That’s the secret tip. No matter who it is that you’re listening to on a podcast, always go to the show notes because there’s always some gold waiting for you there that can allow you to take your business up a few notches. So, don’t miss out on the show notes.
So, what do I have for you? I’ve written the Bye Bye Boring Bio 2020 Workbook, and it goes an inch wide and a mile deep to explain everything you need to know to make your bios brilliant everywhere you show up. And it also goes into great detail about how to be a brilliant podcast guest, and what to do and what not to do. And some essential things. It’s very comprehensive resource.
[35:01]: So, what I’d like to offer to you is the preview of this workbook that went Amazon number-one bestseller status in four categories, and it will share with you eight amazing ways to add pizazz to your message. It will share media one-sheets and sizzling speaker-sheet examples against which you can model your own. And there’s even a video explaining how to make the most of virtual speaking, so, you can make it pay off and smile all the way to the bank. So, it’s my gift to you. And it’s a great way to get into my world and then, subsequently join my Facebook group where you can hang out with me for Bio Make-over Mondays and all the other magic that we do there in the group.
[35:37] Ellen: Awesome. So, That link is http://Ellenlikes.com/bye-bye-bio
Nancy: Very good.
Ellen: So, that’s it for today. Thanks so much for sharing all your wisdom with us.
Nancy: Thank you.
Ellen: I appreciate it.
Nancy: It’s a pleasure to be here and I’m so honored we could have this time together. Thank you.
Ellen: Yeah, me too. So, that’s it for today. To get the transcript go to https://booksopendoors.com/podcast/podcast-visibility
And be sure to join How to Get Booked on Top Podcasts without Hiring an Expensive Booking Agency. That’s https://booksopendoors.com/podcastlab
And when you sign up through my link, you will get a 30-minute consultation where I will share the top 3 ways I get on podcasts and how you can too and I’ll give you some resources to get your started (or to up your game) that you do not want to miss!
And be sure to join me next week, when my guest will be Terri Levine. Terri Levine is one of THE top business coaches in the world. She shows up on more guru lists and top coach lists than anyone I know and I’ve worked with Terri. Terri is a client of mine. I helped her crowdfund her book, Conversion Equation . She’s just the best. And she’s got a new program called 6 Figures in 6 Months and you’ll want to check that out on next week’s podcast.
So, till next time, Bye-bye.
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