In this episode, Sean D. Stewart discusses the importance of finding your X-Factor to stand out from the crowd, how all your life experiences are part of who you are today and may give clues to finding your X-Factor, and how to magnify it and use it give you energy, and inspiration, stop the hustle and grind, and love your business!
How to Crush it in Business Without Crushing Your Spirit, How Entrepreneurs Can Overcome Depression and Find Success
http://ellenlikes.com/crush-it (direct Amazon link)
3 Key Points
As a marketer, it’s important to bring out your unique gift because it helps you stand out from the crowd.
To actualize yourself in this lifetime, allow truth to come in rather than trying to force it to find your life’s true purpose and passion.
When you unlock your passion in your business and not as something separate that you do as a hobby i.e. your aspirational fuel instead of just survival energy as the thing that propels your movement forward to get clients to make money, to grow, what happens is that you have a lot more power, energy, and impact and influence in the marketplace.
[0:51] Ellen: Hi and welcome to Episode 31 today my guest is Sean D Stewart. Sean is a transformational business coach, visibility expert and speaker who helps visionary entrepreneurs stand out as market leaders and build a fully-expressed high- impact freedom-based business around their core genius. He’s the founder of the Creative Track and the Rock Your Gift 3-Day-Live event happening October 8-10th th in Los Angeles in 2020.
Sean has been featured on TV on NBC, Fox and in the New York Times. He has shared the stage with the biggest names in the personal and business-growth industries like Les Brown, Lisa Sasavich, and many others, and has been the go-to sales expert behind some of the most lucrative events in the coaching space.
He’s helped multiple coaches generate over a million dollars from their launches and live seminars. Originally trained by Tony Robbins, and with a background as a spoken- word poet, songwriter and rapper, Sean electrifies audiences through his virtual and live events where he weaves his talent into the experience, bringing a fresh approach to an oversaturated coaching space. So, welcome to the call, Sean.
[2:00] Sean: Thank you, Ellen. So grateful to be here.
[2:04] Ellen: Well, I have to say, we talked quite a while ago, and we really connected because of our music connection.
[2:10] Sean: Yep
[2:11] Ellen: And I know that a lot of people who are creative do more than one thing and sometimes, have a hard time integrating. And so, that was really interesting to me, and why I wanted to bring you on so that we could talk about that. So before we get into that, would you like to tell people more about your story first?
[2:31] Sean: Sure. So, I have a background as a creative as you brought up. And I actually grew up in L.A. with a father who was an Academy- nominated screenwriter of films like Officer and a Gentleman, Blue Lagoon. And he also did Boy in the Plastic Bubble, which was a TV film that introduced John Travolta to the scene.
[2:50] Ellen: I remember that.
[2:52] Sean: You remember that one? I came up in this environment where creativity and making it in your dreams was encouraged. And I grew up in it. I went to a high school in Santa Monica, which had a lot of really creative people that had…they were the sons and daughters of creative, successful people and they also, many of them, became a big success. People like Kate Hudson and Jack Black and others came from my school. So, I came up in this environment where, you know, really kind of in some vortex of high-quality creatives and successful ones in kind of the Hollywood scene.
And so, I had always been aspiring towards becoming something in my own right and kind of moving out of my dad’s shadow and finding my own place. So, I was into art; I was into painting, I was definitely into drawing, into writing, and I continue those pursuits all through college and getting into spoken-word poetry when I was in U.C. Santa Cruz; and I started getting up in front of audiences; and I started getting into the poetry slam scene; and I ended up moving to New York City to kind of accelerate my skillset in spoken word and to be in where I felt was going to be the real Mecca of whether I could make it or not in a creative field. So, I put myself out there in front of audiences at the National Black Theater in Harlem and hundreds of people in the audience is the one white guy in the whole place and winning these poetry slam.
And so, I created a confidence in myself that I had something unique to offer creatively. And that led to me moving into doing music and moving back to L.A. and producing albums and getting up on stages like the Troubadour and other big ones in L.A. and starting to really get out there as a musician with the aspiration of getting signed and making it. So that was I…
[4:43] Ellen: Oh my God, wait. For people who don’t know, the Troubadour was like THE place,
[4:48] Sean: The place.
[4:49] Ellen: And as a matter of fact, I saw James Taylor there, he introduced Carol King and just so many great acts there; it’s kind of a small, intimate place, but it was where so many got introduced.
[5:06] Sean: Yeah. Where the Doors got introduced and others. And yeah, it was actually my very first show there. And what was interesting is that a lot of what happened at that first show ended up playing out as a really cool sort of microcosm or learning lesson that, that helped me as I went into what I do now because I was paying to play, and I had to sell hundreds of these $20 tickets.
So, that was the first kind of experience I had as an entrepreneur, kind of putting myself out there. And I had the pressure of needing to come up with this money, so I ended up really meeting people everywhere and mentioning my things at parties, and I was super active. I had a whole band, but I actually ended up being the only person that sold a single ticket.
And I sold all 100 myself, filled the event. And then it was my very first live show and did great and just remember this feeling afterwards like I had crossed this threshold, and I was never going be the same again. And I would say that’s accurate. Like not only my confidence on stage completely shifted from that moment forward, but my confidence in believing that I could do whatever I put my mind to. And also, the confidence in being able to do successful events, which is a lot of what I do these days.
So long story short, I ended up moving out of music and going into becoming a coach at a certain point because music had stopped…it lost…like a lot of times when you work on something that’s your passion and it’s something you’re trying to make a living from, it’s sort of lost its power, its passion for me. And simultaneously, I’d always wanted to do something where I was helping people and I went in to getting trained by Tony Robbins and learning the coaching trade and, and really kind of jumped out the gate quickly from a powerful coaching training that I went through, and started to see, “Wow, I’m doing what I’m really super like aligned with and call to do this work of coaching is just completely aligned with my makeup as a person. It’s what I’ve always really been doing. But it was great to finally have a career around it.
[7:10] And then, I built the business and it just continued to grow. I eventually moved to Hawaii, and then back to California, which I still am in San Diego at this point, and just kept growing it when I moved back to San Diego, just getting more and more focused. But what happened recently in the last few years is I’d put music aside to do the coaching thing.
I was working with entrepreneurs, and I was helping people with selling high-ticket packages and things of that nature. But I had completely put the music aside. But I had started performing at some of these transformational events. People would ask me on stage, people caught wind of the fact that I was good as a performer and a rapper. And so, I’d come up on stages at different events and blow the audience away. And you know, it just was like clear to me that there was an audience within the same community of this coaching field. And that’s when finally, I took the initiative to bridge the two worlds and said, “I’m going to actually combine this coaching thing with the music.” And a lot of people didn’t get it and it was hard for me to sell the idea to people, but I intuitively knew that it was the right thing to do.
[8:15] And once I did that, that’s when I really started to experience like a whole other level of alignment. And also, what I’d always wanted, which was to do something unique and to stand out in my , to do something where you could somebody say, “No one else is doing that, or “I haven’t seen that before.” versus so many other things I tried, which really, I was just derivative of others who came before me. So, I got really passionate and really connected in and that’s, that’s what leads me here today and Rock your Gift and all the things I’m doing are kind of in this new aligned direction of merging business and creativity. Or in my case, coaching and rapping.
[8:51] Ellen: Well, let me ask you, man, your story is fascinating, but let me ask you, when you said, you went from music to Tony Robbins, how did you, number one, know to go to Tony Robbins? How did you make that connection that he was the person to go to?
[9:07] Sean: He was the only person I knew at that time in 2010 that was actually a legitimate coach in the world. Like coaching at that point was still on the cusp of breaking out. And so, I’d read Tony Robbin’s books. At school, I had done a talk and somebody had said that I reminded them of Tony. I didn’t know who he was at the time. So, that led me to start reading up on him. So, he was kind of the pinnacle to me of coaching. And once I knew that coaching was what I wanted to do, I felt like the best thing I could do is learn from Tony.
[9:38] Ellen: And then you study with him privately or you went to events or what did you do?
[9:42] Sean: I actually went through a program that’s called, “Master Coach University” that’s put on by one Tony’s top students-somebody worked on his team for a long time and built this training around Tony’s technology. So, I worked, I’ve been a part of Tony’s events and so I’ve, I’ve intimately been a part of his stuff, but my original coach training was from “Master Coach University”, which really incorporates a lot of Tony’s technologies in it.
[10:07] Ellen: It’s interesting; you said you listen to your intuition, and I think that a lot of people don’t listen to their intuition. How are you able to do that? How are you able to really delve deeper into, “Wow, I can really put these things together?”
[10:23] Sean: Well, are you talking about like the music and the coaching?
[10:26] Ellen: Yeah. And what do you say to people who are struggling with that, who want that, but they can’t seem to get it together?
[10:33] Sean: If you’re talking about the merging of like their passions and let’s say that what they do to make money. I have a specific answer. I just want to make sure. Is that what we’re talking about?
[10:44] Ellen: Yeah.
[10:45] Sean: I really feel like it’s something that’s time has come, like an idea whose time has come. It’s something that it’s been wanting to emerge. A lot of what makes me so passionate about the topic that I’m on about is that I don’t actually feel like I’m somebody who, let’s say, created it. I’m actually somebody who listened and allowed it to emerge through me, and I’m listening to truth versus kind of fabricating some concept. The truth is that I believe that many people in business are feeling unhappy or disconnected or really where they experienced it is that its effort-based.
It’s very heavy- lifting, kind of hustle mentality and I think that a lot of that comes from the fact that it’s disconnected from their source of passion and that is because they think that their source of passion and that is because they think that their passion is supposed to be a hobby or something that they do on the side. And I feel like what it means is that the fuel of your drive, a lot of times, for people in business is very much based on survival.
It’s based on making money and getting clients, but there’s a stronger fuel that we all have access to and that’s the aspirational fuel that comes from doing something that’s aligned with your purpose and your mission and what you’re really here for. And when you lock in on using that fuel instead of just survival energy as the thing that propels your movement forward to get clients to make money, to grow, what happens is that you have a lot more power, energy, and impact and influence in the marketplace.
The thing for me in terms of how I got to the insight or the intuitive awareness of this thing was that, first of all, I saw a lot of signs in the world around me. Like I said, I was being asked to just go on stages at these transformational coaching events, and the people were responding like better than anybody who had been fans at my shows previously did. I was like a direct hit. The music that I was doing was always conscious. It was always transformational and uplifting, and the fact that it was rap, it was hip and people were like, why? They had never seen what I was doing before.
“Whoa,” that was interesting that those two worlds like fit, and then other moments like I was at a Brendon Burchard event and, I saw him on stage coming out to this Flow Rider song, and he’s just dancing and clapping and the audience is jumping up and down like you’re at a rock concert, like beach balls bouncing and people jumping off of stages doing stage dives. It was that kind of energy where it’s like you could almost imagine a mosh pit opening up. I was like, this is a transformational seminar with 800 people, and he’s coming out to a hip-hop song. Later, I went and watched an event that he did and he had Macklemore on the screen behind him and talking about how inspired he was by this Macklemore performance. I’m like, how is this guy who I looked up to in this business realm…he’s basically saying like that these hip-hop artists, that’s a lot like what I do, it’s his inspiration; he’s my inspiration. That’s his…what if he was actually rapping instead of a DJ playing a song? It was his song, and he was teaching and rapping is what emerged for me in that moment. And I got this like surge of energy, which I’ve had before, actually, when I started considering doing rapping in the first place and I saw an artist early on in my career, I had that same energy. It was like, I’m meant to do this, I’m supposed to do this.
So, there are these signs that start emerging and I think for everybody, those signs are present as long as you have the ability to like look for them and be open to them. And so, then from noticing those signs comes at a moment of truth where your life may not be working out how you want, and you can either keep pushing forward and grinding forward, which I had done for many years, rejecting the calling of these things, merging together and listening to all the voices of the people who were saying, “Oh, that can’t be done,” or “That’s all about you” and “Business is about the customer,” and all these things that were just taking me off course instead of listening to the scene saying, “You know what? This insight that I have, it’s actually something that no one else is going to get until I do it because I’m the one who’s meant to pioneer it.”
And once I kind of locked in on that, and there were some people like Kyle Cease who combines transformation and comedy, who was hard to like a role model for this, who gave me some advice early on. And these people show me the way that sometimes when you feel this calling to do this thing where you can bridge what you love and use the fuel of your true passion as the thing that guides your business, that you’re going to have to be the one that is doing something and, and no one else is going to be able to do it until you do it.
And that’s what I hit on is like this is something that I have to do because it’s just worth giving up my business for like I was willing to go get a job and quit if this didn’t work, but I was like, I’m not willing to go back to the hustling and grind of hating this business. So that’s when I did it. I took the leap of faith, and I think it’s possible for everyone, and it’s kind of an idea that’s time has come as I was saying.
[15:56] Ellen: That is awesome. And you know, when you said, you were hating the business. I’ve been there, and I think a lot of entrepreneurs have because I think what happens is when you get into it, it’s new, it’s exciting. You know, you do what you do and either it works or it doesn’t. In my case it did work, but you go and you do that for several years and all of a sudden, you’re like, and I’ve talked about this in another podcast. Like “Is that all there is?”
Or, “Now this is a grind,” or “Now what do I do?” And, you know, it’s tough. It’s tough to.. when you can’t find that thing. And for me at least so far, I haven’t found that thing. But it’s okay because I love podcasting. I love talking to people like we’re doing right here. So, I’ve more compartmentalize things, but I’m still always looking to say, is there something else, some other way I could do something that brings certain aspects of myself together. So, you know, for some people I think it works. For some people, it doesn’t. And I think for some of us, we’re still kind of looking and wondering.
[17:08] Ellen: One of my clients, Christopher Lockheed, wrote the book “Niche Down” and he’s a pioneer in something called “Category Design”. And that’s his thing.
[17:21] ] Sean: Oh yeah, I have his other book
[17:25] Ellen: Yeah. Play Bigger.
[17:26] Sean: Yeah, that’s awesome.
[17:29] Ellen: But it’s about that whole thing about..don’t just be better, be different. And then the question becomes back to what you just said, which is how do you become different? And it really is about focusing on your uniqueness, your passions, your skills. And I talk about this over and over and over because I think people don’t do it. I think they do what you just said, which is what they think is going make them money or survival mode.
[18:00] Sean: Yeah. I’ve talked to a lot of people who might say similar things. Like, “I don’t know what my X factor is.” Or, they might say that it just doesn’t feel right for them to combine these things, or it feels awkward, or it feels like it’s not right to do, to bring in the thing that you love to your clients. Like why should they have to deal with your stuff instead of it being all about them, seeing all of these things? And I think that it’s all about what is important to people in terms, like if it’s not a goal or if it’s not an aspiration, then it is definitely not necessary to go down this track. But to me, this is about actualizing the thing or that you’re really here to do in your lifetime. That’s what it really ultimately comes down.
That’s why this is so aligned for me in the mission that I’m here for because my vision or my, sorry, my purpose I should say, is really to help people actualize their greatest life work in this lifetime. I’m having my father done Officer and a Gentleman and those films, I’ve seen An Officer and a Gentleman specifically, it falls into the category of a classic.
[19:16] ]Ellen: We just watched it. We just watched it the other night.
[19:19] Sean: And a lot of what I talked about at Rock your Gift. Oh, really? Oh, nice. Yeah, you can’t, it’s one of those things, you get it.
Sean: Yeah, you can watch it. And there’s other movies, or artwork, or film, it’s got that one-hit-wonder vibe, or it’s got that sort of didn’t live well in time. And a lot of what I talk about at my events is this idea of great works of art, and great works of art could also be like a great athlete like Muhammad Ali. It’s the idea of something that’s a classic, that’s greatness, that you can go down and say that you left a legacy of something. I think that’s what I’ve always been. And one of the things I got from what my dad had done and the legacy there is I want to do great works of art in my life. And that to me is not just about, in my case, doing art, it’s about combining these forces together. That’s the actualization. And that’s what’s been calling me.
And I think for everybody, if there is an aspiration to do great work, to do great art, to do things that last well in time, then the question has to be there, exactly that question of “Are you going to do something that’s better or different? And what is your different? And what is that thing that you’re really called to do?” And even if you don’t know the answer, what are some of the signs and what are some of the things that are between the lines that you could start to articulate and say, “You know, this thing is always called to me, but I never really took it seriously.” Awesome. Let’s talk about that. Let’s go there and start to add, start to instead of being so linear in our thinking like it’s like I want to do this, and it’s like wait when I kind of close my eyes a little bit and fuzzy my view.
I started thinking a little wider about things, and I started going, “Hmm, what’s always called to me? What is it that’s even bigger? Isn’t it funny that I did these odd jobs and as a kid, what did that have to do with what I’m doing now? What were those moments that I really got inspired when I was a kid?”
[21:02] Ellen: Yes.
[21:02] Sean: All these different things come together to go-everything you’ve done up into your life has been leading you in a direction to try to crystallize something bigger. Are you listening, and are you paying attention? And if you start to, just like the old Dodge would say, “What you look for is looking for you.” There is a big like an intelligence that is trying to connect you into that thing like the Da Vinci code. And if you just take the time to find out what the anagram means, you’re going to start to uncover that there is a purpose behind your work that you haven’t even yet seen.
[21:39] Ellen: You know, that is so true. Something funny…when I was growing up, my parents were horse-race fans. They owned horses at times. My brother is actually a jockey agent and has been for many years. And even when I was in college, I had a hard time because I was an “A” student and I went to U.C. Berkeley, but I was trying to go to summer school at UCLA, and my dad would always come in and say, “Come on, go to the track with me, go to the track with us, come on.” And I spent a lot of time growing up at the race track and betting (My mom and dad did the betting until I was 21.). And what we would do is analyze the racing form, right? to see which horses we thought were going to win the race.
And one day I was doing one of my Crushing Kindle Marketing and Visibility studies for one of my clients, which is how I help them get their title, their subtitle, their best keywords, and categories, so they can become a #1 bestseller. And I realized that what I do is I analyze the data. And all of a sudden, I went, “Oh my God, that’s amazing!” Cause it never occurred to me in a million years that Hey, what I did at the track was ever going to be incorporated into anything that I did.
[22:55] Sean: Right. Yeah, I think that’s a great example of an X factor that is integrated into what you do and something that, very few people bring to the work that you’re engaged in.
[23:11] Ellen: Yeah. Well, yeah, it’s one of the things I’m known for and it is one of the things that I’m just really, really good at, you know, and it’s also funny because one piece of that is writing the titles for people and that’s about writing hooks, which I did when I started out as a lyricist in the music business, and I did for many years and was a Grammy-nominated songwriter-bringing again, exactly what you said-the talents of being able to read the data, being able to come up with the titles. The things that I do are totally integrated from what I’ve done in the past. It’s pretty amazing.
[23:49] Sean: Yeah, I love that. And then, the work that I do then, when people start seeing those things is to start looking at how you can amplify that. Right? So like, how can you bring that out in your messaging, in the titles that you’re doing, like your logo and the backgrounds of your videos, and the things like, because that piece of view, and again, this may or may not be the X factor and it sounds like it could be, but just as an example, when you start locking in, and for me, it’s rapping, it’s freestyle rapping and hip hop. When you start to see this is the thing, and then you start not just having it be the thing but bringing it out and starting to actually use it more and lead with it.
What happens is that you start to really show your true self everywhere you go, and people start to know what makes you different, but they also get to know who you really are. Cause I think that this piece, this thing that brings us alive or this unique gift or this unique ability, it’s really like our core being. And when we bring that in, it brings our authenticity even more to the center, and people get to know who we are from the outset. It’s like the whole idea of people saying, you want to be the same person at a barbecue with some friends as you are with somebody that you’re meeting in a business meeting.
Like how do you create that feeling like Ellen or Sean’s the same person everywhere they go? They’re reliable, the same. People love to know that versus like, ‘Oh, I got to know this person and7 finally found out that they were some weirdo. It’s like, no, we want to know that we see and understand people immediately. And as a marketer, I think that’s what’s critical is that people can recognize that uniqueness in you from the outset, from the first time they’re on the video, in the story that you tell in the way that you dress in the style. And so how we amplify that X factor into everything, it becomes the leading edge of how we start to get our message out and be unique in the marketplace.
[25:42] Ellen: I totally agree. Totally agree. And you know, it’s so funny because sometimes I’ll talk to somebody for the first time and they’ll say to me, “You’re exactly the same on the phone call is in your video. Or you know, however they experience me. And I always say, “Well, who else would I be?”
[16:00] Sean: Right.
[16:01] Ellen: And yet some people are completely different. I had an early mentor who was just so dynamic when he would be on his calls, and then you’d see him at a live event and he was a mouse, and he wouldn’t talk to anybody, he was just like in a corner; it’s really strange.
[26:18] Sean: Interest.
[26:19] Ellen: But yeah. But part of what I was going to say, and then you brought it up was the whole thing of authenticity is a big part of it. You’ve got to be honest yourself with who you are, and you’ve got to be honest yourself with what with what your passions are, what your skills are and not let yourself be kind of cow-towed by what other people think or what other people say will make you money.
[26:46] Sean: Yes.
[26:43] Ellen: I think that’s really important too. And sometimes…
[26:46] Sean: Yeah, that’s critical.
[26:46] Ellen: it’s hard, you know, people are afraid to reveal themselves in their posts or in their…whatever it is they’re doing. And, and I know sometimes I struggle with that because I know there are some sides of myself that might really put people off. I went to U.C. Berkeley, I’m actually very strongly political in my own views. I don’t talk about it as much now as I used to, but I don’t talk about it at all on Twitter because Twitter is like a whole other universe.
[27:14] Sean: Yeah right.
[27:15] Ellen: But, sometimes, it frustrates me, and then I think, well, “Should I, shouldn’t I?” But what I do try to do and what has helped me to grow is, well, first of all, I took the One Funnel Away Challenge with Russell Brunson. And I think he’s really talented at teaching people how to tell their stories. And I’ve gotten better and better at the way that I communicate. And even though communication was always one of my greatest skills, that’s why I love podcasting and writing. And those are the two things that I really love, whether it’s lyrics or posts or whatever it is, but I really enjoy writing.
But the deeper you dig, the better your posts are, the deeper you dig, the better your articles are. And the more “you” you are, and then the more that happens. It’s like what you said, then you’re more in your authenticity, and then you’re not only helping other people but you’re more honest with yourself and you are getting closer to your X factor the more than you practice it.
[28:16] Sean: Yeah, you’re right. It is a practice.
[28:19] Ellen: Yeah.
[28:19] Sean: I think it is a practice. I think there are certain realms and may be easier for others. I agree with you that social-media posting, it’s hit or miss for me on whether or not I’m really fully showing all of me in that forum. I definitely think that if you get me on a video or even an interview like this or on a stage, when I can be in the zone and I can communicate just off the cuff like this, it’s much more where I can really stand in my unique message and voice.
[28:56] But overall, I think it is the work to bring more of your true self and true opinions and true feelings to your marketing, to your messaging, because it really is the polarization is the thing. It really is important to know that most people or a lot of people are going to bounce from your messaging, and that it’s really about attracting those raving fan clients who are really meant to be in your world. And the more that you speak to them and the more that you own you, so that they can see the real you, and they are attracted to the truth that you’re here to share, I think the more we grow quickly in our impact, the versus trying to please everybody in our marketing.
[29:39] Ellen: Well, I know that you really help people standing out as leaders in their space. Now, how does that connect to what we’ve been talking about?
[29:46] Sean: Yeah, it’s tied in in every way, shape and form. You know, there’s one other piece that we haven’t talked about that brings it all together, but there’s the inner-game piece that we have been talking about, which is identifying that X factor, and then bringing it into your business, and into your messaging, and into your marketing, and into your videos, and into everything so that your language, and your packages, and your delivery for your clients so that it is part and parcel with the message you’re here to bring. And then, the outer- game piece of it, which we haven’t talked about much in this call or at all, is what I call X-factor events. I love that book Play Bigger that we’ve mentioned already. It talks about lightning strikes as the term to describe like launching some type of event that is where you’re able to really make a big impact with that message. In essence, the reason why I call them X- factor events is because once you identify your X factor and into the business, then you need to do something like a lightning strike or an event that’s going to cause the world to get invited into that X factor that you’re bringing-something unique, something different, so, we can take the models of what we already have seen from workshops and webinars and challenges and et cetera.
We can amplify that by bringing in, “Okay, what would the X factor that I have, do if it colored this event?” Like as an example, if you were an artist and a painter, but you were a coach, how can you have painting a part of that event? Or how can you do that event at an art gallery? So instead of like a hotel, except different examples of ways in which you could bridge those worlds and do something that has people kind of go, “Whoa, I’ve never seen this before.” So, that’s what Rock your Gift is. And Rock your Gift is the first transformational business seminar meets conscious hip-hop festival, really. And it’s these bridging of these worlds.
So, we have musicians and we have street artists and we have actual artists and different exercises like freestyle rapping that we do with the group, and ways in which we bridge these worlds in together, merge them together like peanut butter and jelly. And so, with my clients, I help them to identify that X factor who really brings it into that, their branding and their messaging and everything else. And then, launch workshops, webinars, online challenges and other types of events that we call X- factor events.
And these are the ways in which I really help them become a market and category leaders is the way in which they really go all out to show up on stage or online through these events and position themselves as a voice and a message that is different than anything else that’s out there. And really, it represented in the event itself. So, that’s where I like to focus.
[32:39] Ellen: That is so awesome. I can’t wait to be at one.
[32:41] Sean: I know. I can’t wait for you to be a one too. You owe me one after all this time.
Ellen: I know, I know.
They both laugh.
[32:47] Ellen: I do want to say I did watch the rap video that you did. It was really, really good.
[32:53] Sean: Oh, thank you. That’s a recent one that I did, right? The “Love-is-for-Real” one.
[32:57] Ellen: Yeah. Yeah. So, that’s pretty cool. If you give me a link to that, I’ll put that in the show notes so people can go watch it. It’s really pretty great.
[32:58] Sean: Yeah, yeah, I’d love to share it.
[33:12] ] Ellen: Well, yeah, I know you have a free gift for people to help them get started.
[33:14] ] Sean: Yeah, I do.
[33:15] Ellen: Can you tell them about it? And then I’ll give them the link.
[33:15] Sean: Yeah. So, a lot of the people that I work with, their biggest challenge is visibility. And so, what I’ve put together is what I call the “Viral Visibility Checklist”. And this is something that you can use anytime you’re posting a Facebook post or a Facebook live. You can use it on other platforms too. But it gives you some really powerful tools to get your posts and your lives to get more engagement and to get out there and get viral.
So, it’s going to take you through these seven steps, and it’s going to give you a checklist that you can put up on your wall and use for the next post and every post you do. So you always kind of run it through this checklist and make sure, so you can really grow your audience and your impact quickly. So, that’s the viral visibility checklist that I’ve gifted everyone who’s listening.
[33:56] Ellen: Awesome. Thank you so much. This has been really great and they can get that at http://ellenlikes.com/stewart. So, be sure to pick that up, http://ellenlikes.com/stewart. That’s it for today. Be sure to also listen to Episode27 if you need tips and strategies on getting through Christmas, which is coming up this week, or how to get through the holidays, and you can pick up a copy of the book, How to Crush it in Business without Crushing your Spirit, How Entrepreneurs can Overcome Depression and Find Success, and you can find that through my book page at www.booksbusinessabundance.com/books (or http://ellenlikes.com/crush-it on Amazon) We really want to help people get through the holidays who are having a hard time.
[34:55] Okay. And then also, to get the show notes (actually transcript) there at www.booksbusinessabundance.com/podcast (www.booksbusinessabundance.com/podcast/31 (direct link) and to continue the conversation, if you have questions, want to delve deeper into today’s topic or share comments and takeaways. Go to www.facebook.com/groups/booksbusinessabundance
So, see you next time. Bye. Bye.
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