In this episode, Liesl Hays shares her heartwrenching story of coming face to face with the truth of who she had become, deciding that was not the person she wanted to be, and changing her life. Once she realized her story was a cautionary tale she needed to share with the world she embarked on her writing journey and now she’s revealing the healing power of telling your story and the insider secrets to getting it done that anyone who wants to write their story can benefit from.
Books: Broken, Changed & Rearranged in. Pre-order Now.
How to Crush it in Business Without Crushing Your Spirit
How Entrepreneurs Can Overcome Depression and Find Success
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3 Key Points
You can tell a compelling story without sharing every details.
If you change the order of events or other details be honest with your audience about it.
Be sure that you’ve healed with your loved ones and that they are okay with you sharing your story when it involves them.
Hi and welcome to Episode 90. Today, my guest is Liesl Hays. Liesl is a word artist, truth-teller choice maker, and inspirer. Her latest book, Broken Changed, and Rearranged, is a powerful self-development guide that reveals what happens when the worst part of your life comes to light and how to rise from it. In 2016, Lisa was broken, but I’m not going to go into this cause I’m going to let her tell her own story, but I will say that she says she runs on coffee, to-do lists, and the belief that life begins after you agree to write your own story. She lives in Lee’s Summit, Missouri with her husband, Harlan, children, Maddie, and Ethan, and their two dogs, Bear and Lily. So welcome to the call.
Liesl: Thanks for having me, Ellen. I super appreciate it.
Ellen: Well, I’m happy that you’re here. So, I loved Broken, Changed and Rearranged. That definitely caught my attention. And why don’t you tell people your story about how you were broken and what happened?
[01:54] Liesl: Sure. So Ellen, in 2016, I was working sixty hours a week at my corporate job, we had two small children and I was the person, the last person at work almost every night. I am a reformed perfectionist achiever, and I am the person that wanted to be everything to everyone. But the reality is is that when you try to be everything to everyone, you are nothing to yourself. And you’re nothing to the people that actually really matter in your life. That’s a writer downer.
Liesl: And I found myself after working that way for so long and, and buying into that belief that my value was being everything to everyone was that I was nothing to myself and I was totally broken and didn’t know, I knew who I was, I had to uncover who I was, but I had lost who that person was. And it was a very significant crisis point for me in my life.
[03:03] Ellen: Well, how did you get in touch with that, first of all? Like a lot of times, we just go on automatic and you just keep going and going and going like the Energizer buddy.
Liesl: So I went like the Energizer bunny for a really long time. And I remember the moment where I realized- it was almost like I was having this out-of-body experience, Ellen, where I realized that I wasn’t the person that I want it to be. And I was sitting inside a translucent glass office with my manager, and my manager said to me, “I know that you’ve been having an affair with someone who works in this office.” And I remember that moment of clarity for me. I was like,” I’m at my bottom, This is the bottom.”
Ellen: Was that true?
Liesl: Yes, it was true. Yeah. It was true. And I had reached that….
Ellen: I thought you were going to say you were having an affair with your work and she just read it wrong.
[4:00] Liesl: Well, no. And I did have an affair with my work. I had an affair with a coworker too, and that was the moment for me. It was this moment of clarity, Ellen, where I said to myself, “This is not the person that I want to be. This is not the person that I want to show up as in this life. Like, I know that this isn’t who I want to be.” And it was a very significant moment of clarity. I think it’s unfortunate that I had to reach that bottom to rebuild my life. But inevitably that’s my story. And that’s what I needed to be able to prioritize myself and figure things out.
Ellen: So, did writing the book help you figure it out, or did you figure it out, and then you wrote the book?
Liesl: I figured it out, and then I wrote the book, but actually it’s, it’s kind of both now that you asked me that. I figured it out, but then as I was writing, as I went back to these moments, and I had been transformed and changed, there were new things that I had to go back and learn. So, it was both. Do you feel like writing heals you, like when you go back and revisit things in your life, what is that like for you?
[05:17] Ellen: It’s interesting because I try to tell my story, and then sometimes, I’m trying not to tell my story. And it was really interesting because I just recorded a podcast that went live this week and you’ll be seeing this podcast several weeks later, but it was on taking risks. And the way I originally wrote the story, I went into all the details about all the risks we were taking and all the ones that were stupid, and all the ones that we shouldn’t have taken, and all the ones that were good and paid off, and all that.
And I was sitting at my desk and all of a sudden, I just felt exhausted and depressed. And all of a sudden, I heard this voice. “I don’t want to do this. I don’t want to tell the story this way.” And I went back and I said, “Okay, can I tell this story and get the point across without going into so much of this detail that I’m depressed and exhausted and feeling like it’s de-energizing as opposed to energizing?” even though the point of it is to get clarity on what risks you take and how you take them so that you don’t do what we did and have to take practically a decade to get back to where you were. So, yeah, and so I did that and I was much happier with the story.
[06:39]: Yeah. But I think that sometimes, you just have to write it all out to get it out, and then sometimes, you tell the story that way. And then sometimes, you don’t and you say, okay, well, I got that out now. It’s kind of like the Artist’s Way. It’s kind of like, “Okay, I got it off my plate, now what’s the story I’m going to write?”
Liesl: I love that.
Ellen: Yeah. And they’re not always the same.
Liesl: They aren’t. And I love how you… it’s almost like there’s this deep, inner voice that we have, especially because like you said, as writers, we are presenting a story a certain way. And when I was writing my original manuscript, I decided to write about something entirely different because I never planned on sharing the story out loud with the world. Like the thought of exposing myself in a way where I was going to be that authentic felt terrifying to me.
Ellen: Oh yeah, it is terrifying.
Liesl: It felt terrifying to me. And every time I sat down to write this other, like super-safe manuscript, this story kept popping into my head. Every time I’d try and write the other manuscript, this one was the one that like, just, I felt the call to bring it to life.
[07:56] Ellen: Yeah. It was kind of like the opposite of what I was going through. It was like, I was having the call not to bring that particular one to life.
Ellen: But also, sometimes, they’re all part of, everything that happened to you is part of your story. But it doesn’t mean that you have to tell every piece of your story every time you’re discussing your story. Sometimes, it’s related to one thing. Sometimes, it’s related to another thing. And it was really interesting because the way that my story started to really come out in a deeper way than I’d ever told it before was I’d actually done a post on Facebook where I was actually excited because we paid off the last medical bill. That was the last one and we were done. It’d been going on for a really long time. And everybody was saying, “Oh, that’s so awesome and you overcame all this stuff.” And my thought was, “Oh, you haven’t heard half of it.
Ellen: You know? “That was, that was just about the medical piece of it.”
And so then, maybe a week later, then I did another post. Then I talked about the whole thing that we went through about major illnesses and getting evicted because of that. And just ending up homeless and bankrupt and all the things that happen. It’s even a boring story because so many entrepreneurs have that same story, but when you’re going through it, you think you’re the only one in the world, you know? But people saying, “Oh my God, I had no idea what you had gone through,” and all this stuff. And then when I started doing it for the risk one, I thought, “Oh God, it’s even deeper than that.” You know?
[09:25]: Liesl: Yes.
Ellen: But enough is enough. And then the other side of that is, is like, you don’t want to get stuck in your story. It’s like, “Okay, those are the things that happened to me, but like, let’s move on.” So what I find difficult, sometimes, Russell Brunson talks about this, your hero’s journey and telling your story, but you can tell your story over and over and over. And then it’s like your story is reattaching to you each time you’re telling your story. So, then the question is, how much are you going to tell your story? And how much are you not going to tell your story and get on with it? You know?
[10:02] Yeah. And ultimately, like you said, not allowing the story to define you.
Liesl: Because it does not define you. It is just a part of your journey and it’s part of who you became. I think about the ups and the downs and it’s like, all those things created the person that’s sitting here. Right?
Ellen. Right, right. But I think maybe sometimes you have to write the book like you did to finally just, “Okay, here’s the story now I can move on.” Is that kind of how you felt?
Liesl: It is how I felt like I, I felt called to share it and I didn’t want to. Like, we kind of fought back and forth. I felt like my deep inner voice and I just fought back and forth. But ultimately, I think that my story is meant to help set other people free. And like you said, we all have stories that are meant to stay. Not all of our stories are meant to be shared out loud. Right? But there are some stories that we have that are meant, this part is meant to help other people or inspire them to move forward.
[11:09] Ellen: Yeah. And one of the unfortunate things is that sometimes people feel like they want to share and they want validation and sometimes, they just want to get it off their chest. And sometimes, people share things and it ends up being really hurtful. I’ve seen this on Twitter, somebody shared their abortion story and Twitter just was beating up on them. And I find that kind of heartbreaking.
But one of the things that I love about my podcast is sometimes I get into these conversations with my guests after the podcast where we go into the things that you don’t want to share with the world, but you want to share with somebody.
Liesl: Yeah, absolutely. So there’s that too.
Ellen: And then understanding which pieces you want to share with everybody in which pieces you really want to only trust with people who you feel can hear your story and support you and be there for you. And that’s it. They’re not going to hurt you.
[12:11] Liesl: Yeah. Yeah. I mean, I think it’s, I love Brene Brown when she says, “Share with people who have earned the right to hear your story.” And there are people, like you said that you hold dear and that you tell all the parts right? They’re your safe people.
Liesl: And you’ve built a relationship with them where you know they have your best interests at heart. So, I love that you talk to your guests about that a lot too after.
Ellen: Oh, I do.
Liesl: Cause it is, it’s good. Yeah.
Ellen: Yeah. So what would you say? I mean, what would your advice be to somebody who’s thinking of writing this type of a book?
Liesl: So I think for me, it started out as me feeling like I needed to write this book, but the reality was is this story didn’t just belong to me. So, I would say that if you were in a place where you do feel called to share a difficult story out loud, I think it’s really important to think about the people who really matter to you and the players in your story. So for me, I had to have a conversation with my husband and I remember it really well just saying, “You know, is this something that you’re okay with this being in the world, because this is not just my story, this is our story?
Liesl: And I kind of wanted him to say no.
Ellen: Yeah, right.
Liesl: Well, there was this little part of me where I was like, “Well, maybe he’ll like, let me off the hook,” right, Ellen?
[13:35] Ellen: Right, right.
Liesl: But he said, “I feel like if you don’t go into any details at all, and you just use that bottom moment to just give your readers the understanding of how far you would fall in, then I feel comfortable with you sharing that.” And then, I had to talk to my best friend who was involved in the story, and my sister, and my parents, and our children, which that was hard. But my piece of advice would be when you are thinking about writing a story that is difficult to share out loud, make sure that the people that really matter to you, they’re involved in that story, that you’ve healed with them collectively. And that they’re okay with you sharing that story out loud. I think that’s really important.
[14:23] Ellen: That’s good advice. There was something else I was going to ask you about that. Oh, there was a post and this guy was saying, “I’m writing a non-fiction book, but I’m thinking of embellishing the stories and changing some things around, all this kind of stuff. Should I do that or not?” What would you say?
Liesl: Okay. So here is the one thing I know everything in my book is true. Now I speed things up parts. So for me, I couldn’t take you through the whole journey of my healing. Like you would get bored out of your mind telling my story.
Ellen: Right, like me telling my story.
Liesl: Yeah. Like if I went into that level of detail, but there’s nothing in my book that didn’t happen. Now, the order in which it happened, some of it is reversed. So there are some stories for me that I reversed them because I could learn going backward. And so, and I tell my readers that, so I’m very transparent about it. I’ll say, you know, I can only understand the story looking backward, so that’s the way in which great.
[15:29] Ellen: That is a great way to do that. That’s a great way to do that. Yeah. I think the important thing, like you said, is transparency. And what I was saying, to this guy was “No, because you’re not being transparent and how do people know what’s true and what’s not true and what’s real? And you’re saying it’s non-fiction.” So, I think transparency really is the key.
To that. Well, I think you answered that question better. You’re right. Because ultimately, if you say, “You know what, this is, this is my nonfiction book. Some of the stories have been changed or edited or embellished a little bit like, you know, we all watch movies knowing that, right. We all watch biographies.” Sometimes, [inaudible] movies are not in books. That’s fair. That’s fair nonfiction writers. You don’t expect it as much, but I love your advice just around transparency. I think that’s great. Yeah.
[16:17] Ellen: Yeah. I think it’s important. Anything else? So, okay. So, your story is calling you, did you do an outline or did you just, I mean, how did you approach it?
Liesl: So my story came out in parts. wish that I could have told you that I sat down like a good author and like wrote out the outline. Right? And I tried to do that, but in reality, what I did is I created a writing practice because I knew I wanted to write a book, but I really struggled with the discipline around it. So, I would show up an hour every day and sometimes, I would have ideas about a specific chapter I wanted to write. And then sometimes, the story would go over here. So for me, I felt like how I compiled a book was there were fifteen different stories that I then weaved together to make sense. So while I understood the topic I was addressing, I had to just let the story come out first. And then I put it in its order. How do you find yourself being inspired, Ellen? Like, do you write like that or do you have an outline?
[17:29] Ellen: I think this is one of the reasons I wanted to have you on.
I think it’s different when you write a memoir versus a how-to.
Ellen: Okay. So, I mainly have written …all my books have been, how to use, except for one, which was a compilation. So, I just told my story and I had sixteen other people tell their stories on How to Crush in Business Without Crushing Your Spirit, How entrepreneurs can Overcome Depression and Find Success. So, that’s really the closest I’ve gotten to anything like that. So, with how to’s it’s generally, step-by-step; it’s a chronology. I always write my outline and then follow it. But it’s easy to do that. I have not tackled a memoir. I don’t know if I want to. I have had people say to me, “Oh, you have to tell your story.” There are pieces of my story that could definitely hurt other people. And so I haven’t really wanted to do that.
[18:29]: I don’t know. I don’t know. And maybe part of it too is I think, one of the things that you said about telling your story, so it can help other people, I guess I haven’t gotten to that point of feeling like, “Well, how is my story going to help other people?” I know after having told it that people really do get something out of it, but I think you have to feel that too. You have to feel like.“ I have to get this story out because I know I can help people in this way.” Right? I think one of the problems with Internet marketing is everybody says, “Oh, well this works or that works. Oh, so I have to do it this way.” Or, “ I have to do it that way.” Well, what if you don’t feel called to do it that way? No. I tell my story in pieces, in different articles that I write, in my newsletter, and Facebook Lives, things that I do, but I don’t know that I want to write my story as a book, for me.
[19:25]: Liesl: No. And I think that’s amazing. I mean, it, it sounds like you share it in parts that you feel like are authentic to you, you know?
Ellen: Right. Exactly.
Liesl: And, I know that you can understand this as a writer sometimes, there are just certain topics that just threatened the life they belong to. Right? Like for me, it’s this story, it needs a life. It wants a life it’s meant to be shared this way, but ultimately not all our stories like you said, are meant to be shared that way. I think that is extremely inspiring. I think your life is extremely inspiring from what I’ve read. Like it’s extremely inspiring, but I also know at the same time, you’re like, that might not be how I’m supposed to share my story with the world. And you have to do what you think is right.
Ellen: Here’s the other thing for me, like I started as a songwriter and I, and before that, I started as a poet. I mean, that was where I started at eleven years old. I was writing poetry. And so for me, I think my best way of sharing my deepest truth is in that, in those forms in poems and in songs, you know, that way. And so that’s, maybe that’s why I don’t feel called to write a memoir for me.
Ellen: …To spend my time doing that. And I guess this is true in any medium too, though. It’s the feeling it’s connecting with people around where people can go, “ I feel that,” or “Yeah, me too,” or “I’ve been there” and whatever that is, whatever that is for you and for them. And we talked about this a little bit before we got on the podcast, but some people resonate with some people and they don’t resonate with other people and everybody has a different story and, you know, you find the people who speak to you. And if somebody speaks to you in the way that, that you can hear them, that’s great. You know?
The other thing I will say though, memoirs are very difficult to market.
Ellen: One of the things that I say over and over, I’m always going on these podcasts, actually Clubhouse. Now. A lot of times, I’ll pop in on Podcasting for Authors, with Morgana Rae. And that seems to come up over and over where people are telling their story and they see it as a memoir, but the problem is memoirs do not sell when you are not famous. And so when people come to me and they’re writing a memoir, I have lots of clients who have written a memoir, but for me to take them on, it has to focus on life lessons. It has to focus on what else is in here that we can take and now use that to market? because you cannot go and just put it in a category called “memoirs”. You will just get buried.
[22:20] Liesl: So Ellen, my publisher had the same conversation with me. And I started, you know, I started writing and going the memoir route, which was a little bit of a change. And they basically said to me, “Listen, we can’t sell this. Like you have to, like, this is your story, but you are not famous. You are not known.” All the things that I know. And they said, “You know, what you really need to do is you’ve said this was a self-development book.” So, I actually have a section in every chapter called “From Me to You” And the “From Me To You” section is all focused on it’s like, if you and I are going to sit down Ellen, and we were best friends, and we were going to have a cup of tea together, or we were going to have a glass of wine together…
It’s like, one of the things that I feel like lacks in memoirs, and that I’ve always wanted. And like, I love Glennon Doyle. She’s one of my favorite authors. And I always want to say to her, “How did you get there Glennon?” Like, “I love the cheetah story. I love everything that you’re talking about. How did you get there?” And so, what I tried to do was create a section in every single chapter that was, “Let’s talk about how you’re going to get there. Here’s my advice to
Ellen: There you go!
Liesl: (Inaudible) in getting there. And so then Morgan, James was like, “Okay, if you will do that, then we will let you write this self-development-issue-hybrid. But yes you are so right, Ellen, memoirs are hard to sell and you would know.
Ellen: Yes I would. And Morgan James, I’ve been connected to them right since the beginning, 2004. And when people go through my (Write Your Bestseller in 7 Days) bootcamp, one of the perks is that we (can) walk it into them. I have gotten some authors published through them, through the bootcamp over the years. And I actually did a Publishizer Crowdfunding last summer for Terri Levin and she ended up getting a deal with Morgan James as well.
Liesl: So, I also went to the Publishizer form as well, and I really, I loved Publishizer. It was a really great experience for me as a new author.
Ellen: Oh, awesome. Okay. I’d love to talk to you a little bit about that because my experience doing it with Terry, it was eye-opening. I got to tell you, first of all, first of all, she started it before she brought me in. But what I find in general with new authors is it’s difficult for them to sell books because they usually haven’t built the platform. So, how did you get published that work for you?
[24:59]: Liesl: So, Publishizer worked for me…one. I was a new author, so I needed a lot of guidance and I, I didn’t want to self-publish. I’m one of those people where I very much, I want to rely on experts for things that I don’t know.
Ellen: Me too.
Liesl: It’s just my personality. I think it’s great. When people self-publish books, I just knew it wasn’t the path for me.
Ellen: Well, I help people self-publish and I’m walking them through it. But they have that backing, but I’m not taking their publishing.
[25:31] Liesl: Yes. And so I knew walking into it, I needed advice. I needed support. I needed help around writing my book proposal. And so, it was really great for me about Publishizer e is once I got on their platform and decided to make that decision, I had someone who handheld me through that process. So they walked me through giving me feedback on my book proposal. They told me areas that were strong and weak. We kind of analyze my core values as well and talked about potential publishing options. So as Ellen is, you know, very, very well, there are so many different publishing options and finding the right one for you is really critical, right?
[26:11] Ellen: So, they help you set it up, but then how did you actually sell books?
Liesl: So, I sold books by just the thirty days that I did the crowdfunding campaign. I just marketed the heck out of it. So, I was reaching out to friends individually. I was reaching out to people on Facebook. Now I’ll tell you I only sold 250 books in that time period. But it was enough to get the attention of a decent number of publishers that then I could start engaging.
Ellen: Oh, that’s interesting. I’m glad that I asked that because in her case we sold like 6,000 books.
Liesl: See? Yeah. That’s amazing. Like I didn’t come anywhere near that, but I was right.
Ellen: But I thought like if you couldn’t do that, that you shouldn’t use Publishizer, but you’re saying it just got you enough attention that you could then continue the relationships, which eventually got you.
Liesl: Yes. That is 100% correct.
Ellen: Okay. Well, that’s great to know. That’s great to know. Yeah. yeah, no, we actually sold the books. That’s a whole other, that’s a whole other issue. If you want to do that on Publishsizer or anywhere and sell a lot of books. What we did was we created bonus offers where we could sell bundles of books. You cannot sell one book at a time and sell 6,000 books in thirty days, not going to happen.
[27:34] Liesl: Well, and that’s why probably partnering with you is genius because you have the knowledge around how to get those sales. For me, I did focus on one book at a time and I shouldn’t have, like, hindsight’s always 2020 on those things.
Ellen: Well, I also had relationships and she had relationships. When we put both of our Rolodexes together, we had enough people to sell that many books. But one of the problems that so many authors run into, and we’re going to wrap it up here in a minute, is that they hear stories like that and they don’t hear that other piece that, yeah, we had the relationships we’ve been doing this for years. We had lists of people who were both our buyers and our strategic partners.
And then they’ll hear these kinds of stories and go, “Oh yeah, I’m going to sell, 6,000 books.” No, you’re not. So, a lot of times when authors come to me, what I have to do with them is either explain to them that, yeah, I can help make you a bestselling author right now. And you will sell some books, but don’t think it’s going to fund your whole business because if you don’t have enough there to do that, or if you do have the marketing piece, yeah.
[28:42]: Then I’ve helped people sell 700 books, 4,000 books, 6,000 books, but you got to have that in place. And so a lot of times it’s about helping people figure out what their author platform is going to be. Like they come to me thinking, they’re going to write a book. And it’s like, well, you’re not, you can start writing the book right now, but we got to get this other piece happening so that when your book’s done, you got somebody to sell it to beyond your book launch, but you need a bigger reach than that. It takes a lot of books to make some noise.
[29:14] And I think you, you hit the nail on the head. I think that maybe my experience personally, and I can’t speak for other publishers or authors, but for me, what was really good about it was that it forced me to get those things in place. So it said, “We’re going to get your book proposal together. We’re going to really force you to get all of your social media together, get a website.” So I do feel like it was a really good way to create accountability for me around those elements that needed to be in place for me to sell a book at a later date.
Ellen: Yeah. like you said, there are so many ways to do this. I just having been in the music for so long and made 10 cents a record. When I got on the internet, I was like, “Hell no, I’m not giving away my publishing when there’s this thing called the eBooks and I can get directly to my audience no way.” And those days we didn’t give away anything because there was no Kindle. There was no Amazon. We just sell right from our website. And I wrote a book with Jim Edwards and we made 12,000 bucks with like three emails. It was, it was great the heyday, but then everything changed, you know? And so then you have to change and understand it as it changes. So anyway, that’s it. Any final tips that you want to leave people with?
[30:34] Liesl: So, let’s really quickly just recap: when you’re thinking about writing a difficult story, or you want to share your story out loud and you feel called to it. Here’s the things that I heard us talk about. So, the first one is make sure that as you share a difficult story out loud, that you are ready to share something very difficult with the world, and that you really do feel called to that, because there are some stories that are meant to only be shared with people in our close circle. The second piece of advice that I think you and I uncovered is make sure that if there are people that are affected by your story, and you are sharing that out loud, that you come to them and you let them know, and you work through that together and that you heal together.
And then the third thing I think is all around, just around publishing, at the end of the day, you have to figure out what is right for you. And all of us as authors have a different platform. We have a different level of experience. We have different things we desire. Some of us like to be hand-held and helped through the process and others just like to figure it out themselves. So, whatever it is find that niche and how you think it can work for you and Ellen, you sound like a great resource to be able to help walk them through that.
[31:58] Ellen: Oh, thank you. I am., for people who want to do it that way. I think a lot of people don’t understand that you can self-publish and keep your publishing, but you can still have a coach by your side walking you through the process, or you can go to a regular publisher and give a whole lot of it away to get that if you’re lucky enough to get that. But yeah, people, a lot of times, get confused because they think there are so many options, but really, and I don’t want to get into a whole thing on that because I’ve talked about that on the podcast before and people can go through and find those, but clarity is so important. Clarity in everything that you do is so important.
[32:47]: You can’t write a book. If you don’t have the clarity, you can’t market it if you don’t know what your business model is going to be and who your market is and all that sort of thing. So, it can be a little daunting getting started. And that’s why I have the Book Planner Secrets, A Simple 4-Step Guide to Writing a Bestseller. So if you haven’t gotten that yet, be sure to pick it up. It’s on the podcast page at https://booksopendoors.com/podcast, that’s
https://booksbusiness abundance.com/podcast. So, that went right into that.
So, how can people contact you?
[33:32] Liesl: Oh yes. If people want to join my community, they can join my community on https://www.facebook.com/lieslhays, author on Instagram, at https://www.instagram.com/liesl.hays/ And if they want to pre-order my book, you can find it at https://lieslhays.com/book
Ellen: Oh, so it’s not out yet.
Liesl: No, it’s not out yet. It’s available for pre-order it’s being released ebook September and December. It’ll have the bookshelves.
Ellen: Right. Okay. Well, that’s a whole other thing, so yeah. Well, that’s exciting, definitely. Okay. So, be sure to pre-order her book and tell them again what that URL is.
Liesl: It’s https://lieslhays.com/book
Ellen: Okay. And once again, how they can contact you?
Ellen: Okay. Well thank you so much. Yeah, that was great. So, before we go
to get the transcript, go to https://booksopendoors.com/podcast. You’re also welcome to join our Facebook group, visionary speakers, coaches, founders, and authors who want to self-publish and use their book to make a bigger impact, make more money and leave a lasting legacy.(It’s at the bottom of this page.)
Also the next, Write your Bestseller in 7 Days Bootcamp is coming up July 12th through 20th, and Ken Krell made it an amazing offer to give you his Pride (3-Day) event. That podcast was a couple of weeks ago on How to Produce Ridiculously Irresistible Digital Events. And the value of that is $1,997. And you get it for free when you register for my bootcamp, his event meets July 22nd through 24th. So, it’s right after the bootcamp, which is perfect. I went to the last Pride and I’ve been to several three day events over the past year and this was by far, the best.
Ken really cares about helping you work less and make more; team is awesome; there was so much love in the room and his model is so much easier to implement than some of the others that I’ve seen. So, everyone who comes to the bootcamp gets a free ticket.
He also mentioned that you get a swag bag and that’s $49 (postal) in the continental United States, but I will be refunding that after the bootcamp. So, it really is free for you to attend. And if you’re out of the country, I’m still going to refund the $49, but you’ll have to cover any shipping over that.
But there’s more because I have an earlybird special right now for the bootcamp. And with that, you get three fast-action bonuses. One of them is a debrief deep dive into Ken’s event with me on zoom once it’s over. That’s a $297 value.
You’ll also get two additional fast action bonuses:
-a guaranteed spot on my podcast where I’ll interview you about your book. That’s a $750 value. And this professional interview will not only get you in front of my 30,000 plus community of speakers, coaches, authors, and founders, but it can also be used to get you on other podcasts and speaking gigs. So it’s actually way more valuable than that.
-You’ll also get on one-on-one coaching call with me personally, that’s a $300 value.
And as Ken said on the call, it is a great combination because once you’ve got your book, you need to get it out there talking about it and selling your book and your higher-end programs. So, this is going to help you do just that. Also, as Meredith mentioned, on last week’s podcast, you’ll get her press-release template, and then you’ll also get all the other great bonuses.
So if you want to write your life-changing book, but you think you’re too busy, you don’t know how to start, or if you’ve been writing books, but you just want to do them faster, easier, get more of them out there and you’re looking for a proven step-by-step solution that works, you’ll want to take advantage of this earlybird for the Write Your Bestseller in 7 Days Bootcamp. You’ll save $500 plus attend Ken’s event, get the extra mastermind with me after the event, and all the other goodies.
You can also get a complete publishing package with the training, but there are only a limited number of spots for that. So, that’s another reason to secure a spot. Now. With that, you’re going to get editing formatting, book, cover, marketing research, all of the publishing. So, everything you need to get your book done and ready to sell.
I’ll tell you, I have so many authors who come to me, they’ve gotten people working on all these different pieces of getting their publishing done, and it’s a mess. And sometimes, the people they use just are really not qualified and it has to be redone. And that actually ends up costing more. So by getting the publishing package, you’re saving money. You’re saving time because you’re going to have to publish your book and you’re going to need all this anyway.
I also want you to know that this training will not be offered again at this price. So, if you want to get in it’s at www.writeyourbestsellerbootcamp.com, that’s writeyourbestsellerbootcamp.com, and you can go there for details and to register.
I’ve been doing this bootcamp since 2004. People love it. They’re great testimonials on the page. You can see them there, and if you’re not sure if this is for you, if you have questions after you look at the page, you need to reach me. Just send me an email. Ellen@booksopendoors.com, or you can schedule a quick call with me at http://www.bookwithellen.com/ So email Ellen@booksopendoors.com or book a quick call at www.bookwithellen.com. Okay. So, one last time. It’s www.writeyourbestsellerbootcamp.com. That’s it for now.
So, till next time, Bye-bye.
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