There are two types of struggles authors face that hold them back from creating a bestseller title. One is internal and the other is external.

The internal struggles are the struggles inside your head. Often, this leads to overthinking it. People try to “construct” a title instead of letting it flow from the essence of what their book is about.

They try to come up with a title that is too clever.

Or, they pick words that they like that don’t resonate with their audience.

Or, they come up with a title that has elements that are worn out and overused.

Or, they work it so long using some of the same words in several titles that they become attached to them and then have a difficult time thinking about the title any other way or considering any other approaches to creating their title.

Or, they get lazy.

The second type is external.

You can come up with some great titles only to find that others had gotten there first, purchased them, and are now selling them for premium prices, which most authors are not prepared to spring for.

So, what I suggest is to outside the box.

This is going to become more and more important as the “obvious” titles are taken and certain keywords in popular markets are too expensive for many authors to purchase.

It is also going to become more important for a lot of authors to work with a title expert who is creative and thinks outside the box for them and/or can listen closely to what they are saying about their book and pull out the essence of it out for them because the alternative is to use a title that has already been used. And this is extremely problematic.

The domain name and group name will probably be taken, plus it could help the owner, who got there first, capitalize on your marketing efforts, since they are more established.

Often times, if there are multiple books with the same title and similar sub-titles, and one author is well-known, they will make the most sales no matter who sent them to Amazon in the first place.

And if you have similar businesses, which is often but not always the case, there is even a greater likelihood that your efforts could benefit a competitor.

Now, this is much less likely to happen if you use a title that has already been used but in a completely different genre.

On the flip side, if there is a bestseller that has a similar title, but your subtitle is precise and shows that your book content is quite different from that of the bestseller, it could give your book a marketing boost that it would not otherwise get.

So, these are important distinctions to understand moving forward when you consider creating your book titles.

If you’d like to take the next step for writing bestseller titles, go to and grab a copy of the Bestseller Title Formula Checklist that all my #1 bestselling authors follow!

Ellen Violette is a multiple #1 bestselling author, award-winning book and business coach, host of the Books Business Abundance podcast, CEO of Create a Splash Marketing & Grammy-nominated songwriter. She helps busy founders, CEO’s, Coaches,& Consultants create, publish, and launch their books to #1 and leverage them to make a bigger impact in the world,  open doors to unlimited opportunities, and make more money.

Her clients have shared the stage with luminaries including President Obama and Kevin Harrington of Shark Tank, who appeared in Forbes Magazine, sold hundreds to thousands of books, attracted high-end clients and are living their dreams! She credits her unique background, her ability to tune into what her clients need, and her ability to be both creative and analytical for her success.