In this episode, video expert, Lou Bortone, shares how to get started marketing your books and business with video, why now is the best time ever to use video, the secrets to high engagement and profitability using video, the seven P’s of making videos that work, how to get the best results on Facebook, YouTube and LinkedIn, and a lot more!

Resources mentioned

Book: Video Marketing Rules, How to Win in a World Gone Video

Free Gift: Video Scripts Templates

Keyword Tool
Wordtracker
Uber Suggest
Answer The Public

Our Facebook Group

Books Business Abundance Facebook Group

3 Key Points

Start with Facebook Lives because it’s easier, more forgiving.

Be consistent; it will make it a lot more productive doing video.

Some videos will be appropriate for all channels but others will not: how-to’s are great for You Tube (It is a search engine and people are looking for information there) and LinkedIn is more formal than Facebook.

Transcript

[00:51] Ellen: Hi everybody and welcome to Episode 44. Today, my guest is Lou Bortone, Lou known as the video godfather. We’re not exactly sure why and frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space and Solange of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create leverage online video to build their brands and dramatically grow their revenues.

Prior to his industry-leading work in online video marketing, Lou spent over twenty years as a marketing executive in the television and entertainment industries, including stints as national promotion manager of entertainment, television and Senior Vice President of marketing for Fox Family Worldwide in Los Angeles. Lou is a popular speaker, author and ghostwriter of six business books. He’s also the author of Video Marketing Rules, How to Win in a World Gone Video. And I am so happy to have Lou today as my guest. So, hi Lou, welcome to the call.

[01:52] Lou: Thanks for having me.

Ellen: Oh, I’m thrilled because we have done some calls together in the past, but it had been a long time, so I figured we were due.

Lou: Yeah. Yeah. It’s interesting cause I’ve found lately with all that’s going on, I’ve actually reconnected with a lot more people online. Since I can’t do it offline.

Ellen: Right.

Lou: So, that’s been a little bit of a silver lining as being able to, to reconnect with so many folks like you.

Ellen: Right and especially when you’re in New Hampshire and I’m in San Diego.

Lou: Yes.

[2:27] Ellen: So, no schmoozing in L.A. right now.

Lou: That’s for sure. It’s a whole different world at this point.

Ellen: Yeah, it is. So, do you want to tell people a little bit about how you got started on this from coming from the entertainment and Fox Family Worldwide?

Lou: Sure. It’s a little bit of a circuitous route, but I had been in TV and radio in Boston, and I went to L.A. and worked at “E” and Fox. And what happened was that my division of Fox Kids Network and Fox Family Channel was being sold to Disney. So, I thought that would an opportune time to come back east and try something new. So, I came back here and had been really doing the online marketing and video-marketing thing since 2005, I think.

Ellen: That is just about as long as I’ve been doing this too. I started in 2004.

[03:15] Lou: Yeah. Wow, yeah. And I looked back and I realized that that’s the same year that YouTube started. So, that helps me remember like, “Okay, I’ve been doing this since YouTube came on the scene.”

Ellen: Yeah. Yeah. So, who do you work with most? What kind of people?

Lou: They tend to be folks who work online entrepreneurs, coaches, authors, speakers, service providers. But I’ve had everything from astrologers to horse whispers and everything in between.

Ellen: And what do you say to people who are sort of afraid? Is that the right word?

Afraid of video?

Lou: Yeah. Honestly, I tell them to just start. I mean, just try it. Dip your toes in the water, maybe start with something, a low-hanging fruit like Facebook live, which tends to be a little easier and a little bit less pressure. So, the main thing is to just kind of get into the habit of doing it more.

[04:10]: And especially now where we’ve been on confinement for a while. Video is a great way to connect and to stay connected and to stay visible when you can’t leave the house for days. At a time.

Ellen: Right. Well, why do you say Facebook Live is easier?

Lou: I just find with Facebook Live that tends to be a little bit more of an informal atmosphere. Aside from the fact that it’s really easy to start in terms of like you can go live on your phone or on your desktop with just a couple of taps and all of a sudden like, “Oh my gosh, I’m live on Facebook.” There tends to be a lot more leeway in terms of like, okay, people don’t necessarily expect big production values. They kind of may expect it to be a little bit more casual, and I find that I’ve been doing a lot of Facebook lives lately that it’s just like, okay, this is sort of a come as you are a party and just show up and see what happens.

[05:01] Ellen: Do you believe that people need to let people know they’re going to be doing a Facebook Live before they do it or just hop on and do it?

Lou: It depends, again, you have to decide is this something that I’m going to do like a webinar where I’m sharing content and I really have it planned out. In that case, I would definitely promote it like you’d promote anything else in advance, but there are times when I’ll just pop on just because, “Oh my God, I just thought of this. I want to share this with folks” and at times those can be the best ones. That just to sort of spur of the moment and you just jump on Facebook, and all of a sudden somebody that you haven’t seen for a year or two jumps on. And I’ve been using stream.com which is kind of like be live.

It’s like a third-party app that helps you do a little bit more with Facebook in terms of being able to have guests on and show comments on screen and stuff like that.

Ellen: Yeah, Krista Mollion, who I just interviewed a few weeks ago, turned me on to that. Yeah, it’s really good.

Lou: I like it because it just gives you a little bit more control over the experience. So, “Okay, I see so and so” I was watching and you can show their comment and you can share your screen. So, it gives you a little bit more flexibility when you’re doing a Facebook live.

Ellen: I have to remember to use it now. (Laugh) Oh dear.

[06:14]: Well, I’m glad you said that about just hopping on Facebook Live cause I find myself like, “Oh well, I need to give them some time, and then “Well, am I going to be free of that time?” And then, “Oh well, I’ll wait until later.” “Oh well, it’s not the perfect time,” and then, I don’t do it for days, and I’m like, “Oh crap. Here you go again with you’re a procrastination nonsense.”

Lou: I know. And that it’s so easy to, to not do it or just to forget how to, you know, “I meant to do such and such today,” but what I’ve been trying to do and what I tell my students to do is make it an appointment or make it a regular weekly thing. You know, you do a Facebook Live those days at noon, every Thursday, and once you sort of get into the habit of doing it, your fans and followers know, “Oh yeah, that’s Thursdays at noon. Right, now I remember.

Ellen: Yeah

Lou: If you’re able to be consistent with it, then it’s a lot more productive.

Ellen: And is it the same on YouTube?

Lou: Not necessarily because YouTube is really more of like people are going in searching for something in particular, but you can do YouTube Live, which is kind of cool. And the other thing that I mentioned, Streamyard.com earlier, the other great thing about that software is with the plan I’m on, which I think is $20 a month, I can go live to Facebook and YouTube at the same time.

Ellen: Oh nice.

Lou: I can hit two destinations and get double the bang for my buck because while I’m going on live on Facebook, that same video is also going live to YouTube.

Ellen: I like that. I may have to do that. Yeah, that’s great because I mean it’s even more mind-screwing to go, “Oh my God, I got to do it on Facebook.”

And then I got to do it on You Tube, Oh no. No, no, no, no, no.

Lou: No. You don’t want to make more work for yourself. No, that’s definitely too much. But all these software’s pile up. Oh my God, I can’t tell you how many little softwares I’m subscribing to.

Lou: Oh, I know. And the worst thing is like once in a while I’ll forget that I bought something, and I’ll buy it again and I already had it.

Ellen: Yeah, I’ve done that too. I find people do that with my books, you know, they’ll buy a book, and they’ll later on like, “Oh, I think I bought this book twice.” It’s very funny. Okay. So, what’s the difference between Facebook and YouTube

Lou: A come as you are a party?

A little more casual. And again, it depends on where your audience is. To me, honestly, more of my audience and my target audiences is on Facebook more so than even YouTube.

But YouTube is, I think people see it more as a search engine, but the younger folks I know, like you know, my son is twenty-one, and I think with younger people, millennials and younger, they see it as like if I say to my son, “Hey, did you see that thing on Saturday Night Live the other night?” He’s like, “I don’t need to see it on Saturday Night Live. I can just pull it up on YouTube anytime.” So…

Ellen:  Right.

Lou: So, I think they see it more as like this is 24/7 entertainment portal where I can find pretty much anything.

Ellen: Yeah, I often see them on Twitter actually.

Lou: Yeah.

Ellen: They’ll have the clips on Twitter.

Lou: Absolutely. And the other thing that’s kind of interesting is that, with those younger generations, they’re sort of multi-screening, like they’re watching TV in the background, but they’re also on their phone.

And maybe I’ve seen my son on iPad. He’s on ESPN, on iPad, he’s on something else on Twitter. He’s on something else on this phone. So, it’s crazy.

Ellen: Wow. Well, what about LinkedIn? I mean, like I find my audience is on LinkedIn, but my engagement is more on Facebook.

Lou: Yeah, that’s interesting. And I think that’s just the nature of LinkedIn tends to be a little bit more buttoned up and a little bit more corporate. Oftentimes, I will post the same video on both platforms, but I have to think twice about Facebook. Like, “Okay, if I do something, I’m goofy on Facebook, I can get away with it, but I may not want to put that same video on LinkedIn just because it’s a little bit more of a corporate-type audience.”

[10:06] Ellen: Although, I will say my partner and friend Jeff Hunter, he’s crazy that way, and he’ll do it anyway, and he’s still gotten really good engagement.

[10:15] Lou: Oh, that’s great. Yeah. I think if you’re true to your brand and if you’re, you know, it’s like, okay, well that’s just Jeff.

Ellen: Yeah, exactly. Yeah. Yeah. So, how should we use YouTube since that’s your jam.

Lou: Right.

YouTube. really you can use YouTube as the hub for your video activity. So, I look at it like YouTube is the hub and the center of the universe, sort of for video and all the spokes are where I share from there. So, I take my YouTube video and I share it to Facebook, and I take the YouTube video and put it on my own website or blog, or I include it in an email. And so, I kind of use YouTube as a hub because that’s the best place for discoverability and for search engine optimization.

[10:58] Lou: So, people are looking for videos, are looking for solutions, they’re looking for an answer to a question, and YouTube may be one of the first places they searched. So, I want to be able to be found there.

[11:11] Ellen: So, that sounds like YouTube should be more of giving them sort of like the information that they’re looking for.

[11:19] Lou: Yeah. How-to’s are huge on YouTube. So for me, if it’s like “How to use Zoom”, since everybody’s using that more often than not, or you know, “How to Use the Right Keywords or Titles on YouTube”, things like that. And oftentimes, creators, the good creators on YouTube will work backwards. So, what is your audience asking? Or, what do your fans want to know? And then, reverse engineer the video based on what the viewer wants to see or even the title like how to such and such.

If your viewers are searching for that, then you should make a video about it.

Ellen: Well then, how does that tie back into what we were saying before, if like carry for using Stream Yard and doing them on both.

I don’t see a lot of how to’s on Facebook unless it’s like in a group that’s…

Lou: No and that’s true. That’s when you have to start to think about the different platforms. Because as much as I like to repurpose videos, there are certain times when you need to create a video specifically for a certain platform.

So, if I’m doing something really serious and buttoned up, I may do it on LinkedIn, but if I’m doing something that’s more of a, “Okay, I want people to find this video because I’m answering a frequently asked question,” I may put that on YouTube. Whereas Facebook might just be more about visibility and connection.

Ellen: Right.

Lou:  And using Facebook Live to just kind of pop on and say,  “Hey, how are my extrovert friends doing?” cause I’m an introvert and I’m okay with this, but I know that extroverts need the social and you don’t want to pop on and say “Hi” and see who shows up.

[12:49] Ellen:  Yeah, I’m curious about that. I wonder how many of the people that I know that have been so online are introverts because I’m basically an introvert/extrovert. I mean I prefer introvert, but if I get into a crowd, I can be the life of the party too.

Lou: Yeah, it’s just funny. It’s like selective extroversion.

Ellen: Yeah.

Lou: And I think I’m the same way. if I go to a conference I can be sociable, but I may need two days afterwards…

Ellen: Right

Lou:  To reenergize.

Ellen: Right.

Yeah, me too.

That’s funny.

Okay, so let’s talk a little bit about video marketing, then on YouTube. What, what are your favorite ways to market on YouTube?

Lou: On YouTube, gain, it’s making sure that that video is being shared to the appropriate you know, I take my big YouTube video and put it on Twitter, which gets a lot of traction there,

depending on your Twitter following. So again, I just try to use it to magnify my message and to get into, you know, make sure that you’re seen wherever your viewers happened to be.

So for me in a lot of that is just like, okay, well, YouTube is probably, “We’re going to put some of my how-to videos and if enough people are watching those, then hopefully, they’ll come back to my website.” So, the only drawback with YouTube is obviously YouTube wants you to stay on YouTube, but, at some point, you want to get people on the real estate that you control, and you want to get them back to sort of your website or your blog where you sort of control the whole experience,

Ellen: Right. And I want to just tell people that I have seen people who have groups on Facebook and all of a sudden, they get shut down for a while.

[14:31] Lou: And then the same happens with YouTube. I mean, all of a sudden, you may have a hundred videos up there, and one day you needed something that even through no fault of your own. Like, “Oh, I didn’t realize I wasn’t supposed to do that.” And there goes your YouTube account.

Ellen: Scary stuff.

Lou: Yep. So, again, if you have a website or a blog or someplace that’s kind of your home base, that’s the real estate and the stuff that you control. So, at some point, even with Facebook, you want to eventually drive those folks back to your website or blog or get them on an opt-in page, so that you’ve got them on your mailing list, so you can stay in touch with them,

Ellen: Right.

[15:07] Ellen: So, your book is Video Marketing Rules, How to Win in a World Gone Video. So, can you share some video-marketing rules?

Lou: Sure. I mean what I do in the book is I talk about seven P’S because I love alliteration.

Ellen: Me too.

Lou: So, I talked about purpose. Purpose is the first one. That’s basically what’s the goal of your video. Premise is the message. Production is obviously whatever equipment or gear you’re going to use. Promotion is how you are going to share and distribute your video. Another one I talk about is power, which is kind of leverage and repurposing. And then, the last one is profit, which is how do you monetize that video?

Ellen: So, say that again.

What was the first one? Purpose.

Lou: Purpose. That’s a main one too. Again, because sometimes people say, “Oh I need to do video.” And you have to start to ask yourself, “Well, why? What do you want the viewer to do at the end of that video?”

Because there’s a lot of different places you can direct them in a lot of different calls to action you can use.

Ellen: Right. And you know what? It’s the same thing with books. Like when I’m talking to somebody and they’re just starting a book, and I’ll say, “Well what’s your call to action at the end? Like, “Oh, I haven’t thought about that yet.” And I’m like, “Well that’s the first thing you need to do.” It goes back to that whole thing of the end in mind.

Lou: Exactly. Yeah. Reverse engineer it, so, if the purpose of the video is to say, what I want to send people to Amazon to buy my book, then okay, that’s your call to action at the end is the whole video should be leading to like, “Oh, you can get my book on Kindle right now at blah, blah, blah.”

[16:38] Ellen:

Right. So, since this is Books, Business and Abundance, can you tell us a little bit about how you would set up a really good video that would drive people to the book?

Lou: So, what I would do to promote the book is I would have sort of a book trailer or teaser on my webpage or opt-in page that tells them, “Hey, if you want to know the seven secrets to video marketing, grab my book, you can get a free chapter at www dot whatever.” So really, use it as a promotional opportunity to generate interest in your book and also get the person to come to your website and sign up for a free chapter or free whatever, mini-course or something like that, so that you have their email address, and you can continue to communicate with them.

[17:25] Ellen: So, is that like before the book comes out or also during, once it’s out.

Lou: You can do it before or after.

I think what I did was I didn’t even have the whole book finished,  and I was sort of sending out a free chapter just to generate interest in the book, and to start to build a list so that when the book did come out, I could go back and say, “Okay, you guys, the book is up on Amazon now.” And initially, I may not send them to Amazon because if I do that, it’s like, “Okay, well that’s great they bought the book but I can’t follow up with them. I don’t have the emails, so I can’t really advance the relationship where if they go to my webpage and sign up now at least I’ve got their name and email address, and we can stay in touch.”

Ellen:  Right. And that’s a really good point cause I’m thinking about the way my web guy set mine up. The books are on my website at www.bookopendoors.com/books.

Lou: Yeah.

Ellen: But they are going directly to Amazon right now, and I think I’m going to change that.

Lou: Yeah. It’s like, I just want to sell books and that’s fine. But for me, it’s more about the long game of “I don’t want to just get the immediate book sale, I want to build a relationship with this viewer.”

This video view will not only buy my book, but maybe down the road, they’ll become a coaching client or something.

Ellen: Right. Yeah. And I was going to say something went right out of my head about that too.

Lou: It really just about thinking long-term rather than, you know, not just the immediate book sale but, but all the other, the lifetime value of a customer.

Ellen: Right? Oh, I know what it was. And then, thinking that because you’ve got a call to action in the book, people will find that, but sometimes, they don’t or they could even buy the book, and then it just sits on their website. Right?

Lou. Right.

Ellen: So, if you’ve gotten their email, you can continue to follow up with them, and then also, ask them for a review or whatever. But you said just continue the conversation and keep it moving. And I will say that many of the people that I have interviewed, I mean what comes up again and again is the idea of don’t wait until your book’s done until you start thinking about marketing.

Lou:  Right, right. And obviously, you want to build your platform before you need it.

Ellen: Right. And that’s the thing I always tell people, but if they didn’t do it, then I do have a strategy to jumpstart it once they’ve done it.

But I really prefer that they are thinking about it  before they start.

Lou: Exactly.

Ellen: So, what’s your take on organic versus paid marketing on YouTube?

Lou:  I have never done any paid advertising on YouTube. I prefer the organic. I think there’s more loyalty that way. And the people really want your stuff if they get it that way. And just the other general problem with YouTube is it’s so easy to go down a rabbit hole. It’s like, “Hey wait, I bought that at another one. Somebody else’s video.” It’s just so easy to get distracted with the volume of stuff on YouTube that I really prefer the organic traffic just because okay, I know that they want to be there and not because an ad drew them there.

Ellen: Right. Interesting. Okay. Well, that’s good to know.

I think people will be really happy to know our catechists better. I think so. I mean, again, if you have the luxury of having a budget, and you can target it properly, it may be great, but if you’re doing a product launch or a book launch or something that’s kind of date sensitive, but like I said, I sort of look at it more as a long game, so I’d rather just have people find me organically and because of an ad.

Ellen: So, what do you say to people when they say, “Well, it’s too saturated?”

Lou:  YouTube?

Ellen: Yeah.

[21:02] Lou: It is. But if you use the right titles and the right keywords, and, again, the content really good, you just hope that the cream is going to rise to the top. And again, you can certainly direct people there from your other platforms like Twitter or even Facebook.

Oh, by the way, I just, I just posted this new video on YouTube. So, it is really saturated and is really competitive. But again, if you find the right keywords and are using the right title that people are searching for, you have just as good a chance to send anyone else.

Ellen: What do you think of PowerPoints versus your face, just talking?

Lou: I think it depends on  the goal of the video because there are times when I might post an entire forty-minute webinar on YouTube and in that case, I’m going to use slides and things like that and be off-camera most of the time. But if it’s something where you’re selling a coaching or a personal product where they’re going to be working with you personally, then I like to be on camera because I want to make that connection with the viewer.

[22:02] Ellen: Right. I’ve noticed that when I do them now because you know, it’s so easy on Zoom. I generally just do the PowerPoints and then have me up in the corner. Small.

Lou: Yeah. And that’s fine. And I think again, it depends on the purpose. Like if people have, and they should have a YouTube channel trailer, which is kind of like a welcome video for the YouTube page. That’s one way you want to be on camera because again, you want to make the connection, the personal connection and start to build know, like, and trust.

[22:28] Ellen: Oh, tell us more about that. So, what should they say in the welcome video?

Lou: Yeah, and again, I’m not probably not different than what you’re doing a homepage video. It’s kind of like, “This is who I am. This is who I work with, and this is the problem I solve or the benefit I provide.”

So, it’s usually just a kind of a quick introduction. You don’t want to go too much into detail because people are thinking, What’s in it for them? “How can this person help me? Do they have what I’m looking for?” So, you want to kind of get right to the point and say, “Hey, I do video marketing, I hope YouTube marketing. These are some of the results I’ve gotten,” so that they know pretty much right away, “Yes, the person for me.”

[23:11] Ellen: Uh-huh. Do you have any secrets or tips to getting the right keywords?

Lou: I use, Neil Patel has a site called Uber Suggest https://neilpatel.com/ubersuggest/, and there’s a free version.

Ellen: Okay.

Lou: So, you can put in keywords or keyword phrases and that will tell you, that site Uber Suggest, will tell you what the monthly search volume is for that.

Ellen: Oh, cool.

Lou: And it’s as simple as like somebody the other day was trying to figure out “Should I use the word “success” or “results” in this title?” And we did a quick search. It’s like, “Well, there were 40,000 searches for the word “success” but only 20,000 for the word “results”. So, it tells you straight away like, “Okay, this one is a more popular keyword,” and it will also suggest other keywords that you may not have thought of, like I would say some people say, “What gear do you need? Well, okay, well people don’t really use the word “gear”. They use the word “equipment” or something like that. So, a little tweak like that can make a big difference.

Ellen: I love that because I’ve been using Word tracker, and now you gave me another one. Awesome!

Lou: Yep. Wordtracker is great too.

It’s just whatever you can do to sort of say, “Okay, I need to kind of get out of my own way and not just always assume that I know what the best keywords are. I need to do a little bit of research and figure out what people are actually searching for.

Ellen: Right. But the thing with Word tracker is if you do too many of them, then it stops you. So, now if you have another one you can go to also, and you run out of one, you can go to the other one.

Lou: Exactly. Yep.

Ellen: So, now you could do more. You can do more in a single day. So, I love that.

Lou:  And our mutual friend Denise Wakeman is a big fan of Answer the Public.

Ellen: Oh, what’s that site where and to the public?

Lou: I think it’s answerthepublic.com and again, if you put in a keyword or key phrase, it will give you dozens and dozens and dozens of different ways to use that title or that question.

[25:01] Ellen:  Oh this is awesome. I love this. Okay. So, is there anything that we haven’t covered that you want to share?

Lou: I think just the main thing is just that some folks are intimidated by video, or they think it has to be perfect, or they think you have to wait till they have the right camera or microphone. And it’s really is just a matter of like “Hey, we’ve all got smartphones.” The cameras on iPhones and Androids are exceptional now, so you don’t need to wait to do video. You probably have your camera right in your pocket with your phone, and that’s all you really need to get started.

Ellen: Yeah, I’ll tell you. I think when it first came out and people were doing video, I saw a lot more where like people would be taking a walk or doing something and then just talking while they were doing it.

It seems like the longer it’s gone out now people are feeling like they have to be more professional.

Lou: Whether it’s funny, I think being forced, with all the recent stuff that’s been happening and being kind of forced to be at home. You might even see a little bit of a reverse of that. People are like, “You know what? I’m in my pajamas” or “I haven’t gotten my hair done.

Ellen: Right

Lou: “But, here I am anyway. So, we may see sort of a return to that-anything goes kind of attitude.

Ellen: Oh yeah. I did a Facebook Live on that not too long ago and I was saying that exact thing and just saying, “Hey, I mean since everybody’s here and everybody’s kind of flipped out at the moment. Yeah. Here we are in all of our glory, feeling bad, feeling exhausted, feeling overwhelmed,” you know?

So yeah, I think it is a lot looser and I think it’s a really great time to do video because of that. Because if you’re feeling like, “Oh, I’m afraid or what are people going to think,” this is the time when they are thinking the least about you.

Lou: Yeah, that’s the thing. It’s really more about the engagement and the content and you know what?  it’s like, “I’m going to forgive the fact that you haven’t taken a shower today because I just want to hear from you, and when you’re right.”

Ellen: Right, right. Exactly. So, I know you have something really cool for my guests and why don’t you tell them what it is, and I’ll give them the link.

Lou: Yeah. Oftentimes, people get stumped because, “Oh, I’m not exactly sure what to say on that welcome video or on that YouTube- channel trailer.” So, I created a bunch of fill-in-the-blank video scripts that you can get to basically download. There’re twenty or more different video scripts.

So, if you say, “Okay, what do I say in this video?”

Lou: Or, “What I would say in that video?” But this gives you sort of a fill-in-the-blanks version of a doing all those video scripts

Ellen: Oh, and I will give them that link right now. But then I want to ask you about that, how they learn it. So, let me give the link first. It’s http://ellenlikes.com/videoscripts. Now I know for me, like when I have a script or something like that, but then I’m doing video, “Oh, I’m afraid I’m going to look too stilted.” What’s your take on that?

Lou: And it’s really what you’re comfortable with. I mean, some people want the script and some people want it just to say, “Okay, I’ve got a general idea of the beginning, middle and end.

[28:04] So, the scripts help you kind of get your thoughts together. But honestly, oftentimes, what I’ll do is I’ll just post a sticky note next to the camera with three key points. And do it that way. So, I think it’s whatever folks are comfortable with. Some people want a more formal script, other folks just want to have an outline. And other folks who are like, “I know what I have to say. I’m just going to say it and get it out there.”

[28:27] Ellen:  And what about teleprompters? Do you have any thoughts on teleprompters?

Lou: Yeah, again, especially if you’re doing a longer script some people like to rely on those. I personally don’t like them because I find like unless you’re a newscaster and you’re sort of trained in how to do it, it may look like you reading. So, it takes a little bit of practice to do it that way.

But for other folks, they want to have that security of knowing like, “Okay, I know which words coming up next.”

Ellen:  Right, right.

Well, this has been really great. It always is.

Lou: And again, I think, video’s not going to go out of style. If anything, it’s going to become more popular and more necessary as a way to connect and engage.

Ellen: Uh-huh. So, to get the scripts again, that’s an http://ellenlikes.com/videoscripts. So, thanks so much for coming on today, Lou. It’s so nice to connect again.

Lou: My pleasure. Good to talk to you.

Ellen: Well that’s it for today. To get the transcript, go to BooksBusinessAbundance.com/podcast and to continue the conversation, go to BooksBusinessAbundance.com/podcast and click on the Facebook group in the Resources-mentioned section. Okay, and that’s it. So, till next time, Bye-bye.

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