Get CLARITY! Because before you can write your book or create a coaching program or home-study program around it,
you must have it!
You can’t explain it to your audience so they get it without it!
And, if they don’t get it, they will never work with you or buy from you. End of story.
And that means simplify, simplify, simplify.
Too many people make it way more complicated than it has to be, giving long explanations that don’t connect with
their target market, whether it’s for a book title, a program, a website, or a business model for example.
And I confess, I’m sometimes guilty of this too!
I’ve been acutely aware of it lately as I’m working on a new website and I was having a difficult time distilling my copy down to it’s essence to explain the totality of what I do.
Then, today I was talking to one of my mentors and he asked me to explain my business model.
And after my big long explanation, he said to me: so you help people write books, launch them to #1 bestseller,
and show people how to use them to grow their businesses.
Exactly!
The truth is sometimes we’re just too close in our own businesses to see the forest through the trees
and that’s when you need a coach.
And helping people get clarity on their book writing, marketing and business is what I do!
So, if you’re feeling overwhelmed or stuck and lacking clarity, I want to invite you for a quick 10-minute discovery call where I can learn more about your challenges and offer some suggestions. http://ellenlikes.com/scheduleconsult
